B2B Content Strategist

How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.

B2B Content Strategist is a business podcast hosted by Amy Woods, with 46 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Amy Woods hosts B2B Content Strategist, a business show with 46 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #45

  Building a Content Team That Fuels Both Brand and Demand with Amy Higgins

  Sep 24, 202537 minS0

  <p>What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that. </p><p>In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader highly regarded for extensive experience building and developing top integrated marketing teams, including content, campaign, SEO, customer, community, influencer, and social.  </p><p>At Cloudflare, she leads the content and video team, producing everything from thought leadership blogs to Cloudflare TV, and driving 180+ content assets per quarter. </p><p>In this episode, Amy shares: ...

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  Episode #44

  Building AI-First B2B Marketing Teams Without Losing the Human Touch with Kostas Zachoudanis

  Sep 8, 202534 minS0

  <p>What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events.</p><p>In this episode, he shares how he connects marketing and content into one powerhouse function, repurposes event content into high-value assets, and leads a team that blends speed, authority, and the human touch.</p><p>Kostas oversees a team of eight marketers plus the conference content team. With 16 years’ experience in global events and B2B marketing, he’s led...

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  Episode #43

  How to Assemble a B2B Marketing Team from Scratch with Jason Widup

  Jul 21, 202540 minS0

  <p>What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any conversations begin.</p><p>Jason Widup is the Senior Vice President of Marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth f...

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  Episode #42

  Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin

  Jun 2, 202530 minS0

  <p>What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing.</p><p>In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI i...

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  Episode #41

  How Purpose Drives Better Content (and Better Conversations) with Michelle Asher

  May 12, 202532 minS0

  <p>Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan.</p><p>Michelle Asher, Director of Public Relations and Marketing at LendKey, leads a lean but effective team creating high-impact content. In this episode of B2B Content Strategist, she shares why purpose is the anchor for every piece of content her team produces – from ebooks to newsletters to their 22-minute podcast – and how that clarity drives better content, smarter content repurposing, and more meaningful conversations.</p><p>We also explore how AI tools like Cha...

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