B2B Craftworks

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.

B2B Craftworks is a business podcast hosted by B2B Writing Institute, with 66 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

B2B Writing Institute hosts B2B Craftworks, a business show with 66 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  B2B Craftworks

  Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract

  Apr 1, 202526 minS0

  <p>Send us a text</p><p>Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get sued (spoiler: don’t panic, but don’t ignore it either) and how to push back on unfair...

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  B2B Craftworks

  The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity

  Mar 18, 202521 minS0

  <p>Send us a text</p><p>In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need. </p><p>www.b2bwritinginstitute.com<br...

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  B2B Craftworks

  Filet Mignon (and... well... Farts) [The ABCs of Business]

  Feb 9, 20255 minS0

  <p>Send us a text</p><p>Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). </p><p><br/></p><p>See it live: https://www.youtube.com/watch?v=_q5_STrksf4</p><p>Support the show</p>

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  B2B Craftworks

  Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪

  Nov 25, 202427 minS0

  <p>Send us a text</p><p>The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.<br/><br/>Google these folks for more info: <br/>Jenni Gritters<br/>Stacy Corneau<br/>Lizzie Davey<br/>Sarah Greesonbach</p><p>Support the s...

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  B2B Craftworks

  Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪

  Nov 20, 202425 minS0

  <p>Send us a text</p><p>Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.<br/><br/>This is part one, part two will be publishe...

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