B2B Influence

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

B2B Influence is a business podcast hosted by Paula Chiocchi, with 50 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Paula Chiocchi hosts B2B Influence, a business show with 50 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  B2B Influence

  The Fraud Files: Episode 3 - When Brand Safety Makes Things Worse

  Aug 17, 202619 min

  Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant challenges for marketers. Connect Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  ListenShow Notes
• 

  B2B Influence

  The Fraud Files: When Good Metrics Tell Bad Stories

  Aug 10, 202615 min

  Dr. Augustine Fou discusses the flaws in digital marketing measurement, focusing on attribution, metrics reliability, and agency dynamics. He emphasizes the need for marketers to ask harder questions and seek corroboration in their data analysis. Connect Dr. Augustine Fou https://www.linkedin.com/in/augustinefou/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  ListenShow Notes
• 

  B2B Influence

  The Fraud Files: The $100 Billion Problem No One Wants to Talk About

  Jul 31, 202617 min

  The ad industry loses $84 billion to fraud annually, driven by a sprawling ecosystem of fake traffic and fake results. Dr. Augustine Fou discusses the scale of the problem, blame on programmatic media buying, complicity of ad exchanges, and the impact on marketers. This Is Just the Beginning The goal of The Fraud Files isn't to suggest that every digital campaign is fraudulent or that programmatic advertising doesn't work. Far from it. The goal is to encourage marketers to look beyond the metrics they've been taught to trust and ask better questions about how digital advertising really operates. Next in The Fraud Files... If fraud is costing the advertising industry billions every year, why aren't marketers seeing it? In the next chapter, we'll examine one of the biggest reasons: the metrics and attribution models marketers trust most may be telling an incomplete—and sometimes misleading—story.

  ListenShow Notes
• 

  B2B Influence

  Paula's POV: Why Most B2B Data Strategies Fail Before the Campaign Even Starts

  Jul 27, 20267 min

  The episode explores the critical importance of B2B data quality and the impact it has on campaign performance. It delves into the common failure points in B2B data strategies, the real cost of bad data, and the shift to B2B to C identity. It also provides critical questions for marketing leaders to consider before launching campaigns. Takeaways B2B data quality is foundational to campaign success Marketing leaders must consider critical questions before launching campaigns Chapters 00:00 The Importance of B2B Data Quality 01:45 Common Failure Points in B2B Data Strategies 02:57 The Real Cost of Bad Data 03:52 Critical Questions for Marketing Leaders 05:53 The Shift to B2B to C Identity

  ListenShow Notes
• 

  B2B Influence

  46 - Turning Data into Better Decisions: 6 Ways B2B Leaders Can Move Beyond Dashboards

  Jul 20, 202639 min

  This conversation with Kyle Pobur delves into the challenges and opportunities of turning data into actionable business decisions in the B2B space. Kyle shares insights on leveraging data, AI, and analytics to drive measurable outcomes, highlighting the evolution of data strategies and the impact of advanced analytics on real business decisions. Takeaways Data-driven decision-making AI-driven insights Chapters 00:00 The Challenge of Turning Data into Business Decisions 02:59 The Evolution of Data Strategies in B2B 05:06 The Role of AI in Decision-Making 07:37 Bridging the Gap: Data Challenges in Organizations 15:11 The Impact of Advanced Analytics on Business Decisions 26:27 The Importance of Trust and Buy-In for Data-Driven Decisions 40:53 Co-Creating Value with Data and Analytics Contact : Kyle Pobur: https://www.linkedin.com/in/kpmba/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.