Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resourc
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What is B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles?
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles is a business podcast hosted by Fexingo, with 163 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles, a business show with 163 episodes published.
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Episode #163
How B2B Marketers Use Account Based Marketing to Shorten Enterprise Sales Cycles
Aug 18, 20268 minS4
In episode 163 of B2B Marketing with Fexingo, Lucas and Luna dive into how account-based marketing (ABM) can compress the notoriously long enterprise sales cycle. Using the example of a fictional cybersecurity firm that cut its average deal cycle from 14 months to 9 by shifting to a tiered ABM strategy, they explore the role of personalized content, sales-marketing alignment, and the pitfalls of over-personalization. The conversation touches on the importance of intent data, the balance between human touch and automation, and why ABM isn't just for the top of the funnel. It concludes with a look at how to measure ABM success beyond pipeline velocity. This episode offers actionable insights for B2B marketers looking to accelerate revenue without sacrificing deal quality. #AccountBasedMarketing #EnterpriseSalesCycle #B2BMarketing #DemandGen #SalesAlignment #IntentData #MarketingStrategy #PipelineVelocity #B2B #MarketingOps #SalesEnablement #ContentPersonalization #FexingoBusiness #BusinessPodcast #MarketingPodcast #GrowthMarketing #ABM #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
How B2B Marketers Use Dark Funnels to Win Enterprise Deals
Aug 17, 202610 minS4
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore the concept of dark funnels—the hidden, private channels where enterprise buying decisions actually happen. They break down how B2B marketers can identify and influence these invisible pathways, using examples like Slack communities, private LinkedIn groups, and executive WhatsApp chats. Discover why traditional attribution misses most of the buying journey, how to build a dark funnel strategy that complements your visible pipeline, and why the biggest enterprise deals often close without a single tracked touchpoint. Plus, they share a real-world case of a cybersecurity firm that used dark funnel insights to shorten a nine-month sales cycle to six. If you're tired of chasing leads that never convert and want to understand the real dynamics of enterprise buying, this episode is for you. #DarkFunnel #B2BMarketing #EnterpriseSales #AccountBasedMarketing #DemandGen #SalesCycle #BuyerInsight #MarketingStrategy #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #B2B #EnterpriseMarketing #HiddenBuying #Influence #SocialSelling #Pipeline Keep every episode free: buymeacoffee.com/fexingo
How B2B Marketers Use POV Documents to Win Enterprise Deals
Aug 16, 20269 minS4
In this episode, Lucas and Luna explore how point-of-view (POV) documents—concise, thesis-driven briefs—help B2B marketers influence enterprise deals before the RFP even drops. They break down the anatomy of an effective POV, using a real example from a cybersecurity vendor that closed a seven-figure contract with a Fortune 500 bank. They discuss when to deploy POVs, how to make them credible without being salesy, and why they work especially well with technical buyers and economic buyers. They also touch on the difference between POVs, white papers, and solution briefs, and share practical tips for keeping them lean and cited. If you're in enterprise demand gen or ABM, this episode gives you a concrete tactic to add to your playbook. #B2BMarketing #EnterpriseDeals #POVDocuments #DemandGen #ABM #MarketingStrategy #SalesEnablement #Cybersecurity #Fortune500 #RFPs #TechnicalBuyers #EconomicBuyers #ContentMarketing #ThoughtLeadership #Business #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
How B2B Marketers Use Win/Loss Analysis to Refine Enterprise Strategy
Aug 15, 20269 minS4
In episode 160 of B2B Marketing with Fexingo, Lucas and Luna dissect the discipline of win/loss analysis in enterprise B2B marketing. They explore why so many companies treat it as a post-mortem rather than a strategic asset, and how leading marketers turn deal outcomes into actionable insights. The conversation centers on a 2025 benchmark showing that only 21% of B2B organizations have a formalized win/loss program, compared to 70% who cite it as critical. Lucas explains the difference between analyzing individual deals and spotting portfolio-level patterns, using examples like a SaaS company that discovered its mid-market win rate dropped when sales reps switched from offering annual plans to monthly ones. They also discuss the changing role of third-party win/loss firms, the importance of interviewing the 'no' as much as the 'yes', and how to structure debriefs to get honest feedback. Practical tips include asking procurement-style questions and separating sales effectiveness from marketing influence. The episode closes with a quick look at how AI is starting to automate some of the analysis while keeping human nuance at the center. #WinLossAnalysis #B2BMarketing #EnterpriseMarketing #DemandGen #AccountBasedMarketing #SalesStrategy #MarketingInsights #DealAnalysis #CompetitiveIntelligence #CustomerInsights #MarketingOps #FexingoBusiness #BusinessPodcast #MarketingPodcast #B2BSales #SalesEnablement #MarketingStrategy #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo
How B2B Marketers Use Marketing Qualified Accounts
Aug 14, 20269 minS4
In Episode 159 of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers are shifting from leads to marketing qualified accounts, or MQAs. They break down the difference between MQA and MQL, why account-based marketing teams are adopting this metric, and how one enterprise software company doubled its sales acceptance rate by focusing on account-level signals. The conversation covers practical frameworks for defining MQAs, aligning with sales, and avoiding common pitfalls like parachuting into accounts too early. If you're in B2B demand gen or ABM, this episode gives you a concrete playbook for moving from lead-centric to account-centric measurement. Tune in for a fresh angle that builds on previous episodes but drills into the specifics of MQA. #MarketingQualifiedAccounts #ABM #B2BMarketing #DemandGen #AccountBasedMarketing #SalesAlignment #MarketingOps #SalesAcceptance #LeadNurturing #EnterpriseSales #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing #SalesEnablement #Pipeline #B2B Keep every episode free: buymeacoffee.com/fexingo
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