B2B Sales Playbook
What I Wish I'd Known About Sales With Martin Knowles
Aug 13, 202633 min
Hosted on Acast. See acast.com/privacy for more information.
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In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with! Hosted on Acast. See acast.com/privacy for more information.
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Signup to Generate a PitchB2B Sales Playbook is a business podcast hosted by Lead Forensics, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Lead Forensics hosts B2B Sales Playbook, a business show with 54 episodes published.
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B2B Sales Playbook
Hosted on Acast. See acast.com/privacy for more information.
B2B Sales Playbook
Hosted on Acast. See acast.com/privacy for more information.
B2B Sales Playbook
Hosted on Acast. See acast.com/privacy for more information.
B2B Sales Playbook
In this episode, Andy Laws, Sales Development Leader at Databricks and Founder of Rev Rocket, joins host Martin from Lead Forensics to challenge some of the biggest assumptions in sales development right now. From scaling the BDR function at Braze through to IPO, Andy's seen what works at speed and what quietly breaks teams when no one's paying attention. He shares the one structural mistake he sees companies making with their SDR comp plans, why the rush to replace reps with AI is backfiring for a lot of orgs, and a surprisingly simple signal most reps are completely overlooking when deciding who to reach out to. We also get into what Andy's professional cricket career taught him about performing under pressure, and the single piece of advice he wishes someone had given him on day one as an SDR. If you're building pipeline or leading a team that does, this one's worth your time. Hosted on Acast. See acast.com/privacy for more information.
B2B Sales Playbook
In this episode, Charlotte Lloyd joins host Martin from Lead Forensics to unpack why most deals don't fail at the close, they fail on the very first call. She breaks down what "elegant selling" actually looks like in practice: getting buyers to diagnose their own problems, qualifying to *disqualify* , and why pushing for a "yes" is often the fastest way to lose a deal. We also dig into LinkedIn strategy, why you don't need a massive following to close business, how to tell if you're writing for supporters instead of buyers, and why voice-typing your posts beats prompting ChatGPT from a blank screen. Hosted on Acast. See acast.com/privacy for more information.
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