B2B Show with Ugi

This show is made for B2B marketers who are tired of the same old advice. Ugi Djuric, CEO of ContentMonk and B2B Vault, sits down with some of the best minds in B2B to talk about what’s really working, what’s broken, and what nobody tells you about growing a company. This is the show where people share their deepest insights and secret knowledge they wouldn't otherwise share on LinkedIn.

B2B Show with Ugi is a business podcast hosted by Ugi Djuric, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ugi Djuric hosts B2B Show with Ugi, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #14

  A Sales-Led SaaS Positioning Masterclass with Ton Dobbe

  Dec 26, 202543 minS0

  <p>B2B SaaS positioning masterclass: How to stop competing on features, shorten sales cycles, and win 80% of your deals.</p><p>Most sales-led software companies are commoditized, losing deals to discounting and feature comparisons. </p><p>Long sales cycles, low win rates, and constant price pressure are symptoms of broken positioning and differentiation.</p><p>In this season finale, Ton Dobbe (author of The Remarkable Effect) reveals the exact B2B sales strategy and positioning framework he used to take win rates from 20% to 80% at Unit Four - same product, different approach.</p><p>Ton has 30 years of experience...

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  Episode #13

  Vector's CMO Shares Insights on Creativity | Jess Cook

  Dec 12, 202549 minS0

  <p>Why do B2B brands feel beige while B2C gets to have all the fun?</p><p>Most B2B marketing still looks and sounds the same. </p><p>Same features. <br>Same ads. <br>Same “ultimate guides.” <br>Same cold emails rotting in inboxes.</p><p>Meanwhile, B2C marketers are out there building brands people actually like and remember - using simple stories, strong personalities, and one clear thing they stand for.</p><p>In this episode of the B2B Show, I sit down with Vector Head of Marketing Jess Cook to break down how B2B...

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  Episode #12

  B2B Marketing Masterclass with Dave Gerhardt in under 45 minutes.

  Nov 28, 202547 minS0

  <p>People don’t give a sh*t about your product.</p><p>They care about themselves. 👏</p><p>Your job as a B2B marketer? Tell a simple, true story that hits a nerve, then pick one wedge channel and go all in.<br>Everything else in your marketing strategy is decoration.</p><p>In this episode of the B2B Vault, I sit down with Exit Five’s founder Dave Gerhardt to talk about modern B2B marketing, positioning, and brand storytelling that people actually remember.</p><p>Dave breaks down how he builds marketing people pay attention to, not...

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  Episode #11

  Lessons From Walnut’s Head of Marketing on Product, Data, and Story | Benny Bridger

  Nov 14, 202552 minS0

  <p>Standing out in B2B SaaS is getting harder. Content looks the same. Messaging sounds the same. And AI is only accelerating the sameness.</p><p>In this episode, Walnut’s Head of Marketing, Benny Bridger, breaks down how he builds marketing that people remember. He walks through the systems his team uses, the role of original data in shaping campaigns, and why product-first storytelling creates a much stronger connection with buyers.</p><p>You’ll hear how demos can fuel demand, how to find angles that surprise your audience, and why small in-person moments often create better pipeline than...

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  Episode #10

  B2B Marketing in the AI Era: SEO, Learning, and Standing Out with Barry Ryan

  Oct 31, 202543 minS0

  <p>Most marketers talk about learning and development - but how many actually practice it inside their own teams?</p><p>In this episode of the B2B Vault, I sit down with Barry Ryan, Head of Marketing at Thirst, to dig into how real learning happens inside a marketing department - not the theory, the practice.</p><p>Barry shares how his team builds a culture of constant learning, knowledge sharing, and experimentation while staying ahead in one of the fastest-changing industries on earth. From creating scalable systems for team learning to turning first-party data into a competitive edge...

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