B2Be Different - Engineering your brand for success

Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that. In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems. Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different? Hosted on Acast. See acast.com/privacy for more information.

B2Be Different - Engineering your brand for success is a business podcast hosted by Unknown Host, with 27 episodes on record and a Required Pod Score of 80.

Unknown Host hosts B2Be Different - Engineering your brand for success, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #27

  Episode 27: Connor McLeod from Experis

  Sep 9, 202624 min

  In this episode on the skills gap, Samantha spoke to Connor McLeod, recruiter at Experis and co-founder of Open Circuit Scotland, about what the skills gap looks like from a recruiter's perspective, why it's a structural issue with an aging workforce and fewer entry-level opportunities, how the defence sector is pulling talent away with better salaries and long-term security, and why the shortage of specialists means companies should really be recruiting 150 engineers for every 100 roles they advertise. B2Be Different Experis Open Circuit Scotland Hosted on Acast. See acast.com/privacy for more information.

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  Episode #26

  Episode 26: Sustainability at Here's the Plan

  Sep 2, 202620 min

  In this episode on sustainability in the sector, I spoke with Sam Grace, joint managing director at Here's the Plan, about how engineering and manufacturing businesses can reduce energy costs and carbon emissions through technologies such as like solar PV, voltage optimisation and electric vehicle charging, why sustainability is a long-term investment not a quick win, how their B-Corp certification ensures they walk the walk on sustainability, and why marketers have a critical role in communicating sustainability credentials to stakeholders. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #25

  Episode 25: Addressing the skills gap with CeeD

  Jun 24, 202619 min

  In this episode on the skills gap, Samantha spoke to Joe Pacitti, Managing Director of CeeD, about the challenges CeeD members face, why industry must take responsibility alongside government and education, how peer-to-peer learning and practical work experience help attract and retain talent, the importance of talking about all engineering and manufacturing sectors not just the supposedly glamorous ones, and why Scotland risks losing young talent to opportunities south of the border if companies don't build stronger early connections with potential employees. CeeD B2Be Different Hosted on Acast. See acast.com/privacy for more information.

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  Episode #24

  Episode 24: Hari Jayararman from Hale Hamilton

  Jun 17, 202629 min

  In this episode, Steve speaks with Hari Jayaraman from Hale Hamilton Marketing, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why emotional marketing and distinctiveness matter in a sector that plays it safe with features, and why the most important shift is to stop marketing to companies and start marketing to people. B2Be Different Hale Hamilton Hosted on Acast. See acast.com/privacy for more information.

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  Episode #23

  Episode 23: Justine Scullion from Circulus

  Jun 10, 202624 minS0

  <p>In this episode on sustainability, I spoke to Justine Scullion from Circulus, a circular economy business focused on electronics, about how repair and reuse extends product life and saves money, how much of the engineering and manufacturing sector still uses a linear take-make-dispose model, and why you need to build sustainability into employee KPIs across the business.</p><br><p>B2Be Different</p><br><p>Circulus</p><p > Hosted on Acast. See acast.com/privacy for more information.</p>

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