
Bad Beard
From Drummer to Agency Founder: Marc Altieri on Story, AI, and Motorcycle Culture
<p>I’m Sam Schneider, aka Bad Beard. I sat down with Marc Altieri in his office at The Brand Amp to talk marketing, motorcycles, and where media is headed. </p><p>Marc is a co-founder of The Brand Amp and has worked across powersports, including years as a core agency partner for Indian Motorcycle. </p><p>We get into the real rules of social right now. Reach is pay to play. Viral moments without spend mostly come from controversy. </p><p>Marc also gives me straight business advice on scaling Bad Beard without losing what makes the brand work. He...

