Baltic Brand Talks

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

Baltic Brand Talks is a business podcast hosted by Baltic Brand, with 30 episodes on record and a Required Pod Score of 80.

Baltic Brand hosts Baltic Brand Talks, a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Baltic Brand Talks

  #36. Michael Corcoran. Ex Head of Social of Ryanair, Founder of Social Consultancy Slice. Deep Dive.

  Oct 1, 202644 min

  What happens when a brand stops playing it safe and starts roasting its own customers? In this live episode of Baltic Brand Talks, we sit down with Michael Corcoran, former Head of Social at Ryanair and Founder of social consultancy Slice. The man behind one of the most recognisable (and unapologetically cheeky) brand voices on social media, Michael helped Ryanair generate over 2 billion organic impressions in just 18 months. We dive into the method behind the madness: turning humour into a powerful brand asset, navigating management resistance, cultural differences, and balancing viral content with actual business objectives.

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  Baltic Brand Talks

  #34. Gediminas Užkuraitis. CEO of Synthesis CG. Deep Dive.

  Sep 23, 202646 min

  In this episode of Baltic Brand Talks, we sit down with Gediminas Užkuraitis, CEO and Co-Founder at Synthesis CG. We talk about how Synthesis grew into one of the largest strategic teams in the Baltics, working across strategy, data, design and communication, and how their work has shaped some of Lithuania’s most visible brands and transformations. We also dive into the newly launched Global Baltic Brand Index, what makes a Baltic brand truly global, and where the biggest opportunities for the region lie.

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  Baltic Brand Talks

  #34. Līna Ivanova. Head of SEO & AEO at Scandiweb. Deep Dive.

  Sep 18, 202651 min

  In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI. We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands. We also dive into the new Most Recommended Brands by AI ranking, created together with Baltic Brand Forum and Scandiweb, and explore one big question: when people ask AI what to buy or which brand to trust, is your brand part of the answer?

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  Baltic Brand Talks

  #33. Gabija Digaitytė-Dobrovolskienė. CMO at Prime Prometics. Deep Dive.

  Sep 10, 202630 min

  Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it. What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. Going from performance marketing to owning the brand, the long game of brand building in a business built on numbers, standing out in one of the most crowded categories on earth, what AI is changing in marketing, and what Baltic brands can take from a company that went global from day one.

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  Baltic Brand Talks

  #32. Wael Jabi. KitKat Global Head of Marketing. Deep Dive.

  Jul 24, 202652 min

  KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation. This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everything. The assets that make KitKat instantly KitKat, keeping one big idea alive across decades of campaigns, the role of creative agencies in the age of AI, and what Baltic brands can learn from one of the world's most recognisable chocolate bars.

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