Baltic Brand Talks

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

Baltic Brand Talks is a business podcast hosted by Baltic Brand, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Baltic Brand hosts Baltic Brand Talks, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Baltic Brand Talks

  #32. Wael Jabi. KitKat Global Head of Marketing. Deep Dive.

  Jul 24, 202652 min

  KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation. This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everything. The assets that make KitKat instantly KitKat, keeping one big idea alive across decades of campaigns, the role of creative agencies in the age of AI, and what Baltic brands can learn from one of the world's most recognisable chocolate bars.

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  Baltic Brand Talks

  #31: What's Trending: Top picks from Cannes Lions 2026

  Jul 8, 202647 min

  Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns. The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from t his year's Croisette. Check the case studies for the award-winning campaigns we mentioned: Rihards picks: Club Deportivo Municipal "The Thousand Sponsors of Muni" https://www.youtube.com/watch?v=tq775MZGE48 Wisła Kraków "Lucky Fan Index" https://vimeo.com/1182366532?fl=pl&fe=sh Águila “Resize the Price” https://vimeo.com/1203767931 Penny "Sheep happens" https://vimeo.com/1195091152 De'Leonghi "Tiny Coffee Shops" https://vimeo.com/1196607563 Andris picks: Oreo “The OREO Cows” https://www.youtube.com/watch?v=F2EjJgR0adE Heineken “The Pub That Refused to Die” https://vimeo.com/1190924385 Columbia “Expedition Impossible”: https://www.youtube.com/watch?v=N0WxAUkBuQA Edvards picks: Coinbase “Your Way Out” https://www.youtube.com/watch?v=HQJMzTpckPo Apple TV Rebrand https://www.youtube.com/watch?v=MWfJcl8deLE

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  Baltic Brand Talks

  #30. Rory Sutherland. Vice Chairman of Ogilvy, Author of Alchemy. Deep Dive.

  Jun 19, 202649 min

  In Episode 30 of Baltic Brand Talks, we sit down with Rory Sutherland – Vice Chairman of Ogilvy, author of Alchemy , and one of the most influential voices in modern marketing and behavioural thinking. This deep dive explores some of the biggest questions in marketing today – from data, measurement and B2B to psychological problem-solving, client relationships, the role of CMOs, and how agencies should really work. Tune in and learn from Rory’s wisdom.

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  Baltic Brand Talks

  #29: Arthur Analts. Designer and Creative Director behind Baltic Pavilion at World Expo 2025 in Japan. Deep Dive

  Nov 20, 20251 hourS0

  <p>In this episode of Baltic Brand Talks, we sit down with Arthur Analts, the creative mind behind the Baltic Pavilion at World Expo 2025 and multiple award-winning projects that have shaped Latvia’s brand. </p><p>We explore his journey, international projects like the London Design Biennale and Eurovision, lessons learned from global stages, and his perspective on creativity, design, and pitching Latvia to the world.</p><p>Listen now and get inspired by Arthur’s journey and creative insights!</p><p><br /></p>

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  Episode #28

  #28: Ben Richards from LEGO Company. Ways to play with ideas.

  Oct 10, 202553 minS0

  <p>For the first time we present a podcast that was held in front of Live audience at the Baltic Brand Forum 2025 Meet & Greet event in Vilnius, September 25, 2025!</p>

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