Bank Marketing Show
Ep 118 – Your Website Is a Brochure (And That’s the Problem)
We’ve looked at hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. “Here are our accounts.” “We’re a better option.” “Here are our rates.” They’re digital brochures — and they all say the same thing.


