
Basic Bananas Radio
S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor
<p></p> <p>What if your next marketing campaign… made history? 🏆<br /> Not metaphorically. Literally.</p> <p>In this episode, Kevin sits down with Helen Taylor, co-founder of the Australian Book of Records, to unpack a wildly creative idea: using a world record attempt as a marketing strategy.</p> <p>Sounds crazy? Good. Because crazy gets attention. 😉</p> <p>Helen shares how businesses, yes even small ones, can create their own record attempts to generate media coverage, build community excitement, and craft a story people actually want to talk about.</p> <p>And here’s the fun part…<br /> Basic Bananas has...

