Be-Picked

Be-Picked From Clicked to Picked Getting found isn’t the problem anymore. Getting chosen is. Be-Picked is the podcast for professionals—lawyers, consultants, accountants, advisors, clinicians, and service-based experts—who are visible online but still wondering why clients choose someone else. Search, ads, referrals, and directories can get people to click on your name. But clicks don’t create trust. And trust is what actually turns interest into clients. This show breaks down the hidden decision-making process that happens before a prospect ever contacts you. The part where people compare options, hesitate, and quietly decide who feels safest to hire. Each episode explains: • Why credentials don’t differentiate you anymore • Why chasing leads creates hesitation and price resistance • How credibility—not urgency—drives better clients • What clients are dec

Be-Picked is a business podcast hosted by Andrew Colsky, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andrew Colsky hosts Be-Picked, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #31

  Lawyer Podcasting: Build Trust and Attract More Clients

  Aug 17, 202633 minS1

  Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Most law firms are trying to build trust in the wrong place. In this episode, Tom Fox shows how a niche podcast can become a credibility engine, a client-development tool, and a powerful business asset in a world reshaped by AI and changing search behavior. Andrew Colsky speaks with Tom Fox, the voice of compliance, about how he built a global practice through blogging, podcasting, and disciplined niche focus. Tom shares how a major career reset pushed him to rethink his work, and how that shift led to a media-driven strategy that helped him grow authority in a highly specialized market. What You’ll Learn: • Why narrowing your niche can make your firm easier to find and remember • How one podcast can create blogs, clips, newsletters, and more • Why lawyers should consider podcasting for business growth • Why audio can build trust differently than video • How consistency and daily content help you own your space Tom also explains why preparation matters more than luck, how AI is influencing discovery, and why attorneys who wait for the perfect marketing strategy risk falling behind. If you’re a lawyer or law firm looking to attract more clients, strengthen credibility, and turn expertise into a repeatable marketing asset, this episode offers a practical roadmap. More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

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  Episode #30

  How to Use LinkedIn to Grow Your Professional Services Business

  Aug 10, 202634 minS1

  The conversation with Daniel Alfon provides valuable insights into leveraging LinkedIn for professional service providers. It emphasizes the importance of understanding one's ideal client, creating meaningful content, and building credibility through networking. The focus is on providing helpful information to the ideal audience and using LinkedIn as a tool to achieve this goal. Takeaways Ideal client definition Networking strategy Meaningful content creation Chapters 00:00 Understanding LinkedIn for Professional Service Providers 06:02 Connecting with the Right People on LinkedIn 12:45 Importance of Visual Elements on LinkedIn 19:40 Building Credibility and Meaningful Content 28:56 Key Considerations for LinkedIn Beginners

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  Episode #29

  How to Build a Professional Service Practice That Actually Grows

  Aug 3, 202638 minS1

  The conversation covers the essential aspects of building and growing a professional service business, including setting up a web presence, defining the audience and value proposition, implementing marketing strategies, avoiding desperation and discounting, and strategic positioning beyond online presence. Key takeaways include the importance of strategic positioning, web presence, defining the audience, value proposition, and quality leads. Takeaways Strategic Positioning Web Presence Defining Audience Value Proposition Quality Leads Chapters 00:00 Strategic Positioning Beyond Online Presence

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  Episode #28

  Why the “Right Size Solution” Matters in Digital Marketing

  Jul 27, 202637 minS1

  Scott Wintheiser, CEO of Lightburn, shares insights on the importance of finding the right size solution for digital marketing and web presence. He emphasizes the need for a focused strategy and implementation, as well as the value of analytics tools for understanding user behavior on websites. Scott also highlights the significance of consistency and continual improvement in digital marketing efforts. Takeaways Right Size Solution Importance of Analytics Consistency and Continual Improvement Chapters 00:00 Introduction to Lightburn and Scott Wintheiser 05:31 Understanding Client Pain Points 11:31 Importance of Responsiveness 17:19 Diagnosing Website Performance 25:17 Pros and Cons of AI in Digital Marketing

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  Episode #27

  How Professional Service Providers Can Market Themselves More Effectively

  Jul 20, 202634 minS1

  The conversation covers topics related to market positioning and branding, the differences between local and national advertising, and the impact of AI on search results. It provides insights into understanding market positioning, the importance of local advertising for small businesses, and the influence of AI on search engine results. Takeaways Understanding market positioning Local vs national advertising The impact of AI on search results Chapters 00:00 Market Positioning and Branding 27:07 The Impact of AI on Search Results

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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