be. What Works Weekly

Real tactics from real professionals to help you be your best self.Each week on be. What Works Weekly, host Mike Wood interviews real-world business owners, entrepreneurs, and industry experts. In under 30 minutes, you'll hear inspiring stories and proven best practices that drive revenue and create balance.You’ll walk away motivated, focused, and equipped with one clear action to grow your business this week.Brought to you by be. Coaching & Consulting — helping you be your best self.

be. What Works Weekly is a business podcast hosted by be. Coaching and Consulting, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

be. Coaching and Consulting hosts be. What Works Weekly, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #28

  The Book Futurist: Lifting Up New Authors

  Feb 24, 202628 minS1

  <p>What does it really take to write, launch, and protect a book in today’s world?</p><p>In this episode of be. What Works Weekly, Mike sits down with Julie Trelstad — a 30+ year publishing veteran and self-described “book futurist” — to break down what’s actually happening in the publishing industry.</p><p>With over 4,000 books being released every week (and nearly 30% reportedly AI-written), standing out — and protecting your work — has never been more important.</p><p>Julie shares:</p><p>Why people really want to write a book (hint: authority starts with “author”)</p><p>How to identify the one book only yo...

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  Episode #27

  Intentional Silence: Discovering The True Potential of Hypnosis

  Feb 17, 202629 minS1

  <p>In this episode of Be What Works Weekly, Mike Wood interviews Paul Salter, a mindset and performance coach who specializes in helping high performers overcome mental barriers. Paul shares his journey from being a sports dietitian to a hypnotherapist, emphasizing the importance of mindset in achieving personal and professional goals. The conversation delves into the challenges faced by high achievers, such as imposter syndrome and perfectionism, and offers practical strategies for self-discovery and personal growth. Paul highlights the role of hypnosis in facilitating change and the significance of morning routines and self-reflection in setting intentions for success.</p>

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  Episode #29

  The Core Value That Drives Millionaire Entrepreneurs to Keep Pushing Forward

  Feb 10, 202630 minS1

  <p>In this episode, Mike Wood interviews Erwin Sigua, a seasoned entrepreneur and property manager, who shares his journey through the real estate industry, including his experiences during the financial crisis. Erwin discusses the importance of resilience, the evolution of his business, and the drive to take on new challenges. He emphasizes learning from failures, the significance of mentorship, and finding balance in life and work. The conversation provides valuable insights for aspiring entrepreneurs and highlights the importance of self-development and understanding one's core values.</p>

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  Episode #27

  Success Without Authenticity Leads to Burnout—and How to Find True Joy

  Feb 4, 202628 minS1

  <p>Most success isn't about how much you achieve—it's about whether your inner life is in sync with your outer achievements. Adrian Jones's story of surviving a massive heart attack at midlife isn't just a tale of resilience; it’s a wake-up call for anyone feeling trapped on the relentless hamster wheel. When health issues forced him to pause, AJ realized the true source of joy is living authentically and aligning your actions with your core values—before it’s too late.</p><p>In this powerful episode, AJ shares the raw, vulnerable moments that shifted his entire outlook on life...

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  Episode #24

  From LinkedIn to Facebook Ads: What Changes, What Doesn't, and How to Win.

  Jan 27, 202629 minS1

  <p>In this episode of be. What Works Weekly, we break down what actually drives business growth across different lead channels—from LinkedIn outreach to Facebook and Instagram ads.</p><p>While the tactics may change, the principles don’t.</p><p>You’ll learn:</p><p>What’s different between organic outreach and paid ads</p><p>What stays the same no matter the platform</p><p>How trust, targeting, and systems impact lead quality</p><p>How to think about lead generation as math—not magic</p><p>How you can apply these principles to get more business</p><p>Wheth...

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