Because Business is Personal

"Because Business is Personal" dives deep into the human side of entrepreneurship, equipping listeners with empathy-driven strategies from seasoned business owners. Tune in to redefine success by connecting deeply with your customers, because in business, it's all personal.

Because Business is Personal is a business podcast hosted by Mike Caldwell, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mike Caldwell hosts Because Business is Personal, a business show with 18 episodes published.

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  Because Business is Personal

  Taco Nights Over Cold Calls: Breaking the Traditional Realtor Rules with 'Fortune and Fun' Community-Focused Success

  Mar 3, 20251h 18mS0

  <p>Send a text</p><p>In this value-packed episode of Because Business is Personal, I dive deep with three Realtors who've achieved what most in their industry only dream of: consistent success without harassing friends and family, wasting money on expensive and useless marketing, or ultimately burning out.</p><p>Michael McKinley, Conner Nielsen, and Josh White share the exact strategies that helped them generate over $47 million in sales in 2024, including:</p>Josh's lucrative builder relationships that now have him earning commissions on homes he's never seen for buyers he's never metMike's revolutionary 10-minute consultation approach (complete with the "$100...

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  Episode #17

  Building Websites and Enhancing Conversion Rates with Builderall's CEO Pedro Sostre

  Sep 11, 202449 minS1

  <p>Send a text</p><p>Use this link to sign up for the BuilderAll 7.0 Supercharge Event or to take BuilderAll for a test drive:<br/>https://office.builderall.com/us/franchise/share/212567<br/><br/>Pedro Sostre, the CEO of Builderall, shares his personal journey and the vision for the company. He discusses the challenges and misconceptions of entrepreneurship, emphasizing the importance of resilience and adapting to the ever-changing market. Pedro also highlights the improvements made to Builderall, including a cloud-based infrastructure and conversion boosting tools that can be used on any platform. Builderall is an all-in-one platform that offers...

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  Episode #16

  Discovering the Power of "Yes, And": Tracy Shea Porter on Leadership, Empathy, and Improv in Marketing and Sales

  Aug 28, 202449 minS1

  <p>Send a text</p><p>Unlock the transformative power of improvisation in business and leadership with Tracy Shea Porter, CEO and co-founder of Yes Unlimited. Ever wondered how the principles of "Yes, And" could revolutionize your team dynamics and communication skills? Join us for an engaging conversation where Tracy shares her journey from an English major at the University of Toronto to a leader in applied improvisation. Expect to laugh as we reminisce about our English class escapades, setting the stage for a deeper dive into how improv can reshape everyday interactions.<br/><br/>We'll illustrate the profound impact...

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  Episode #15

  Agnes Roter Interviews Mike Caldwell on Full Circle Empathy: From Paramedic to Marketing Medic

  Jun 19, 20241h 8mS1

  <p>Send a text</p><p>In this episode, Agnes Roter, VP of Marketing and Ecommerce at The Source, we flip the script a bit, and instead of me interviewing Agnes, Agnes interviews me! This all came about after she read my book, Empathic Marketing and sent me an email with a dozen follow up questions.<br/><br/>The interview starts with Agnes asking me some more personal questions about how I made the transition from paramedic to marketer. She had questions about the letters after my name, some of the people I've met, and the history of all the...

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  Episode #14

  A Scotland Yard Hostage Negotiator's Guide to Marketing with Paul Davidson

  May 20, 202449 minS1

  <p>Send a text</p><p>In this conversation, Mike interviews Paul Davidson, a former hostage negotiator, about the parallels between hostage negotiation and marketing. They discuss the importance of trust, empathy, and building rapport in both fields. Paul explains the concept of the behavioral staircase, which involves progressing from empathy to trust to influence in order to achieve objectives. They also touch on the significance of planning and preparation in negotiations. Overall, the conversation highlights the psychological tools and strategies that can be applied in both hostage negotiation and marketing. In this conversation, Paul Davidson discusses negotiation strategies and...

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