
Episode #17
Why Women's Sport Is the Biggest Untapped Commercial Opportunity
Women's sport is experiencing unprecedented growth, but are brands, clubs and sporting organisations keeping up?Nicole Greentree sits down with Carinda Palmer, Head of Brand & Marketing at Classic Sportswear and Holly Bailey, Founder & CEO of Play Like a Girl Australia, to explore one of the biggest opportunities in sport today.Together they unpack:- Why women's sport is a commercial opportunity, not just a participation story- The sponsorship mistakes many clubs are still making- How female-first product design is changing sports apparel- Why women's merchandise is becoming a powerful expression of identity- The importance of storytelling, community and purpose-led partnerships- What brands need to understand before investing in women's sport- Their vision for the future of women's sport in AustraliaWhether you're a sports marketer, sponsor, club executive, athlete or passionate fan, this conversation offers practical insights into where women's sport is heading and how to be part of its growth.Learn more:🟢 Classic Sportswear: https://classicsports.com.au🟢 Play Like a Girl Australia: https://playlikeagirlaustralia.com.auConnect with Becoming MatchFitSubscribe for more conversations on:- The business of sport- Sponsorship and commercial growth- Athlete branding- Leadership👍 If you enjoyed this episode, please like, subscribe and share it with someone working in sport.#womenssport #businessofsport #sportssponsorship #womeninsport#sportsapparel

