Episode #57
The $37 Trap: Why a Low-Ticket Membership Felt Safe (And Cost Me a Year)
Hello and welcome to The Suite Spot, because yes, the podcast has a new name. In this one I tell you exactly where the fuck I've been for the last year, why a $37/month membership felt like the safe move, and why it was actually the most boneheaded thing I did all year. Short version: I got married. We started asking the real questions about kids and childcare and who's actually home. And I decided the smart play was to go low-ticket, high-volume, so I built a $37/month membership around email marketing. It didn't work. Two mistakes did me in: I hate a fixed schedule, and I boxed myself into one topic I didn't even love talking about. I've done this before too (RIP the $9 mini membership from episode 16), and somehow I still tried it again. Then the wedding happened (gorgeous, exhausting, very luxurious for the budget we stuck to). And when the first half of this year got genuinely hard, I stopped showing up for almost everything. Here's the part that changed how I think about my own business: my revenue barely changed. Turns out 87% of what I made in the first six months came from high-ticket offers that aren't on my website, aren't in my marketing, aren't anywhere public. People just knew to ask. Or I pitched it to them. And once I started looking, I saw the same thing everywhere: the businesses that look low-ticket from the outside are quietly running high-ticket backends the public never sees. That's the whole reason for the name change. The Suite Spot, all about finding the sweet spot for your offer suite, with the potential for a dirty joke, because that's just how I like it... In the next episode I'll tell you all about how I found the niche I actually want to be in, and why it started in line at Disneyland. More Resources: Download your free high-ticket offer examples Create your high-ticket offer
