Before the Launch with Brenna McGowan

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing. If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens. Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out. Because launch success doesn’t start with a sales page. It starts way before the launch.

Before the Launch with Brenna McGowan is a business podcast hosted by Unknown Host, with 63 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Before the Launch with Brenna McGowan, a business show with 63 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Before the Launch with Brenna McGowan

  When Your Launch Strategy Stops Working

  Aug 18, 20268 min

  Ever feel like you’re putting more work into your launches only to get the same—or worse—results? I see this with both newer businesses and million-dollar businesses. When the strategies that used to work stop producing the same results, the instinct is often to do more. But what if you don’t need to work harder? What if you need to check whether you’re still heading in the right direction? In this episode, you’ll hear: Why working harder on your launch doesn’t automatically produce better results The question to ask when strategies that used to work suddenly aren’t working anymore How shifting market conditions can quietly affect your messaging Why experienced business owners can fall into the “I should know this already” trap The difference between creating more pre-launch content and creating the right content If your launch feels like you’re paddling against the wind, this episode will help you look at what might actually need to change for your next launch. Listen now. Follow me on Instagram @BrennaMcGowanCo Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar Let’s work together! Book a strategy call Join the Behind the Launch Facebook Group Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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  Before the Launch with Brenna McGowan

  The Missing Piece of Your Pre-Launch Strategy

  Aug 11, 20269 min

  What does the mafia have to do with your marketing? More than you might think. In this episode, you’ll hear: Why patience might be one of the most underrated parts of your launch What an FBI agent can teach you about buyer readiness The difference between pushing someone toward a sale and creating an environment where they want to move closer The question to ask yourself if you want your marketing to pull people toward you instead of pushing them away If selling sometimes makes you feel a little itchy, this one’s for you. Catch up first: Listen to last week’s episode here And come follow me on Instagram at @BrennaMcGowanCo for behind-the-scenes updates as I head into my own pre-launch for the Pre-Launch Plan program. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar Let’s work together! Book a strategy call Join the Behind the Launch Facebook Group Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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  Before the Launch with Brenna McGowan

  The Pre-Launch Mistake Most People Make

  Aug 4, 20269 min

  In this episode, I'm taking you behind the scenes of my own upcoming launch and sharing exactly what I'm doing over the next six weeks to prepare. From affiliate outreach and voice of customer research to planning content and refreshing messaging, I'm walking you through the pre-launch activities that create momentum before you ever make an offer.  I'm also introducing a simple framework that every successful pre-launch needs. In this episode, you'll discover: Why your September launch actually begins in August The biggest reason pre-launch gets pushed aside What I'm doing behind the scenes before my own launch One quick action that will dramatically improve your messaging How to decide whether to batch your content or create it in real time. The 3 elements every successful pre-launch should include. Listen now and start building momentum before your next launch begins. Connect on Instagram: https://instagram.com/BrennaMcGowanCo Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar Let’s work together! Book a strategy call Join the Behind the Launch Facebook Group Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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  Before the Launch with Brenna McGowan

  Summits - The Good, the Bad, and the Ugly (re-run)

  Jul 28, 202616 min

  It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations! I get asked all the time about summits. “Should I host one?” “Should it be video or audio” “Are they still even worth it?” In this episode, I’m pulling back the curtain on Behind the Launch , my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way. This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference. Here's what you'll hear: The wild idea that launched Behind the Launch — and why it worked Why I ditched video and embraced a “lazy” audio solution How to structure your summit around your business goals Three things you must decide before planning a summit The sneaky-smart move I made without realizing it Listen now to start shaping your own summit or online event idea! Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar Let’s work together! Book a strategy call Join the Behind the Launch Facebook Group Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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  Before the Launch with Brenna McGowan

  The Difference Between Pre-Launch & Launch Content (re-run)

  Jul 21, 202618 min

  It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations! What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content.  In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals.  Inside this episode, I share: The 3 distinct marketing phases and how they work together Why educational content doesn’t belong in pre-launch What “silent seller posts” are — and how to use them The biggest mistake course creators make during launch How to build anticipation without fake hype If selling and launching feels heavier than it should, this episode will show you why. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ Listen now. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar Let’s work together! Book a strategy call Join the Behind the Launch Facebook Group Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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Recent guests on Before the Launch with Brenna McGowan. Study who booked and why before you pitch.

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