Episode #29
You Don't Have to Feel Ready: Serena Cavallo on Building a Business Before You Feel Qualified
What happens when you study one thing and build something completely different? Serena Cavallo graduated with a nutrition degree and is now going into her seventh year running Cavallo Creative Co. - a full-service creative marketing agency helping local businesses come to life through branding, websites, social media, photography, design, and advertising. And she built it almost entirely by teaching herself as she went. In this episode we talk about what it actually means to become an expert before you feel ready, how to trust your instincts when nobody has officially handed you permission, and what separates women who launch from women who keep preparing to launch. We also get into the real stuff about marketing and social media, what small business owners overcomplicate, what actually makes content work, what going viral really does for a business, and the simplest realistic marketing plan for someone with limited time and money. This one is for the woman who keeps learning, tweaking, and planning, but hasn't quite let herself claim the title yet. CONNECT WITH SERENA: Instagram: cavallocreativeco E-book: Social Media 101 Topics covered: building a business from scratch, self-taught entrepreneur, creative agency owner, marketing for small business, social media strategy, going viral, branding for local business, women in business, imposter syndrome, trusting yourself, before we get it right podcast, Cavallo Creative Co. Hosted on Acast. See acast.com/privacy for more information.
