Behind the Campaign

Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.

Behind the Campaign is a business podcast hosted by Hijinx Marketing, with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Hijinx Marketing hosts Behind the Campaign, a business show with 23 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #23

  Ep. #23 - From Insight to Impact: Inside CMI's Playbook for Content Marketing World

  Aug 3, 202623 min

  What does it take to market three major industry events as one? Amie Cangelosi, Marketing Director at the Content Marketing Institute, joins Andi Robinson to explain how the CMI team is promoting Content Marketing World alongside TMRE and Cannes Lions programming in 2026. Amie breaks down how CMI builds different messaging for first-time, lapsed, and returning attendees, why community referrals drive roughly 40 percent of registrations, and how a five-person team balances celebrity keynotes with educational content. She also shares how CMI keeps a long-running conference feeling fresh year after year.

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  Episode #22

  Ep. #22 - Who Is Mark Eting? Inside Optimizely's Bold Rebrand

  Jul 20, 202632 min

  How do you convince a company to reinvent itself? For Optimizely, it started with a creative director who kept pitching until leadership said yes. Gregory Heinz, Senior Director of Brand and Digital Experience, and Dan Reid, Creative Director, join Andi Robinson to share how Optimizely went from a collection of acquired products to one bold brand, repositioned as the AI platform for marketing. They cover the years of internal persuasion behind the rebrand, why they flipped the traditional B2B playbook, how a character named Mark Eting became the face of it all, and why human creativity anchors their AI story. Follow Behind the Campaign wherever you listen so you never miss an episode.

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  Episode #21

  Ep. #21 - Raising Millions Online: How Investor Marketing Actually Works

  Jun 15, 202629 min

  What if your customers were also your best investors — and your investors became your most loyal customers? Jason Fishman, CEO of Digital Niche Agency (DNA), has spent years cracking the code on a marketing niche most agencies never touch: digital campaigns that raise capital. In this episode, Jason breaks down how equity crowdfunding marketing actually works, why half of all campaigns fail, and what the top 10% of issuers do differently. He shares the behind-the-scenes story of Avidane Graphene, a campaign that went from slow starts to $5 million raised in 43 days. If you're a marketer who wants to think differently about audience strategy, funnel optimization, and what "conversion" can really mean — this one's for you. Subscribe to Behind the Campaign for more episodes just like this.

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  Episode #20

  Ep. #20 - SalesAI Sponsors an IndyCar

  May 25, 202635 minS0

  <p>What does it take for a B2B startup to go from "we sponsored a car" to an activation the next year that included 53 billboards across central Indiana? In this episode, I'm talking with Sterling Curran, COO, and Troy Purdue, Director of Marketing at SalesAI — an AI messaging and voice agent platform based right here in Indianapolis. They break down how they turned an IndyCar sponsorship into a full city-wide brand awareness campaign, why they built interactive AI agents into their billboards, and what they're doing differently in year two. If you've ever wondered how small teams pull off bi...

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  Episode #19

  Ep. #19 - Behind the Campaign - Real Models vs. AI Models: Eric Javits' Live Campaign Test

  May 11, 202631 minS0

  <p>What happens when a 41-year-old luxury accessories brand shoots a real campaign in Miami — and an AI-generated one featuring the south of Italy — at the same time? Dario Markovic, CEO of Eric Javits, joins Andi to break down exactly that. He shares how his team built an AI creative workflow from scratch (mood boards, storyboards, Figma, and all), the surprisingly hard part about getting AI to render a high-quality product accurately, and what Meta's hook rate data is telling them so far. </p><p></p><p>For more information on Eric Javits, visit https://ericjavits.com/. </p><p></p><p>If...

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