Behind the Funnel

Most companies don’t have a lead problem — they have a funnel problem. Behind the Funnel is a business podcast that breaks down how B2B companies actually acquire customers and scale revenue. Hosted by Yarek Matacz , founder of JPM Media , the show goes beyond surface-level marketing advice to explore the real systems, strategies, and decisions that drive predictable growth. Each episode features conversations with SaaS founders, operators, consultants , and B2B leaders who are actively building and scaling companies . Instead of theory or generic “growth hacks,” these discussions unpack the acquisition engines behind real businesses — from outbound systems and paid acquisition to funnel architecture, offer design, and sales processes. Listeners will hear what worked, what failed, and what ultimately h

Behind the Funnel is a business podcast hosted by Yarek Matacz, with 41 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Yarek Matacz hosts Behind the Funnel, a business show with 41 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #5

  Marc Petitpas on Leadership, Grief, Business & Rebuilding Your Life From Scratch

  May 21, 202655 minS3

  <p>This was one of the most honest conversations we’ve had on Behind the Funnel.</p><p>Marc Petitpas has led some of the biggest organizations and venues in Canada — from opening BMO Field as its first General Manager, to leadership roles with MLSE, the Air Canada Centre, Fusion Homes, and beyond.</p><p>But this episode wasn’t really about titles.</p><p>It became a conversation about:</p>leadershippressuregriefstarting overfearpurposeand the responsibility that comes with leading people<p>Marc shares the reality behind building a career across multiple industries, losing family members during the pandemic, nearly losing his ho...

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  Episode #4

  AI Isn’t the Advantage. Integration Is | Amir (BlackOps)

  Apr 14, 202641 minS3

  <p>Episode Summary</p><p>AI is everywhere.</p><p>But most businesses are still using it wrong.</p><p>In this episode of Behind the Funnel, I sit down with Amir Samani from BlackOps Studio to break down why most AI systems fail and what real integration actually looks like inside a business.</p><p>We go deep into why businesses feel overwhelmed, how to actually implement AI step by step, and why most teams aren’t ready for the tools they think they need.</p><p>If you’ve been experimenting with AI but not seeing real results, this...

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  Episode #3

  Enterprise Marketing Secrets Most Small Businesses Miss | Angelo (Jacker Digital)

  Apr 14, 202640 minS3

  <p>Episode Summary</p><p>Most businesses focus on tactics.</p><p>Very few understand the systems behind them.</p><p>In this episode of Behind the Funnel, I sit down with Angelo Masters Jr., founder of Jacker Digital, to break down what actually changes when you move from small business marketing to enterprise-level execution.</p><p>We cover everything from running campaigns for brands like Netflix and Warner Brothers to helping small businesses scale with better systems, automation, and positioning.</p><p>If you're generating leads but struggling to convert, or feel like your marketing isn’t scaling, this ep...

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  Episode #2

  You Can Build Anything… So Why Are You Still Stuck? (The AI Efficiency Trap Explained)

  Apr 13, 202641 minS3

  <p>Episode Summary</p><p>AI made execution easy.</p><p>Too easy.</p><p>Now the real problem isn’t how to build — it’s what to build.</p><p>In this episode of Behind the Funnel, I sit down with Samim Safaei again to break down something most people won’t admit:</p><p>They open ChatGPT, Claude, or any AI tool… and sit there with zero clarity on what to actually do next.</p><p>We dive into the “efficiency trap” — why people feel productive with AI but aren’t actually moving forward — and what it really takes to turn capabi...

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  Episode #1

  AI Didn’t Fix Growth… It Made It Harder | Samim From Siift.ai Explains Why

  Apr 13, 202635 minS3

  <p> Episode Summary</p><p>AI was supposed to make building a business easier.</p><p>But instead… it’s exposed a completely different bottleneck.</p><p>In this episode of Behind the Funnel, I sit down with Samim Safaei from SIFT to break down what’s actually happening behind the scenes right now.</p><p>We go deep into why most founders are stuck even with AI, what “expensive motion” really looks like, and why the real advantage today isn’t tools — it’s direction.</p><p>If you’ve been feeling like you’re doing more… but not actually moving forwar...

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