Behind The GAVL

Behind the GAVL takes you inside the conversations law firms actually need to be having. We break down what’s changing in legal marketing, tech, SEO, AI and how it impacts your business right now. Hear real strategies that work, lessons learned from GAVL’s biggest wins, and clear takeaways you can apply to your day-to-day business.

Behind The GAVL is a business podcast hosted by Ryan Raplee, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ryan Raplee hosts Behind The GAVL, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  10 Years of Building a Business Through Relationships, Not Transactions

  Jun 10, 202650 minS1

  <p>In episode 12 of Behind the GAVL, the tables are turned as Mariah Farrens, Marketing Strategist at GAVL, sits down to interview GAVL Co-Founder and CEO Ryan Raplee. They reflect on the company's 10-year journey and lessons learned from a decade of running a business and working with law firms across the country. </p><p>The conversation explores entrepreneurship, leadership, team building, company culture, relationship-driven growth, and what it takes to navigate constant change in both business and the legal industry. </p><p>"Human-to-human connection is really important. And that's really shaped our business...” - Ryan Raplee </p><p>Topics covered: <...

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  Episode #11

  The Future of Law Firm Intake with Intaker’s Brett Kohler

  May 28, 202629 minS1

  <p>In this episode of Behind the GAVL, Ryan Raplee sits down with Brett Kohler, Head of Sales at Intaker, to talk about how AI is changing the way law firms capture, qualify, and convert new leads. </p><p>Brett shares how Intaker helps firms create a faster, more personal intake experience through AI-powered tools, video, and smarter lead communication.  </p><p>In this episode, Ryan and Brett dive into: </p>How AI is improving law firm intake and lead conversion Brett’s background in acting and comedy, and how it shaped his approach to sales Why speed-to-lead matters when someone is rea...

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  Episode #10

  The Client Experience Most Law Firms Miss | Sam Dolce

  May 13, 202634 minS1

  <p>In Episode 10 of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL, sits down with Sam Dolce, Attorney and Vice President at Milestone, to discuss the client experience during litigation, and the financial realities many law firms never fully see. </p><p>The conversation gets into settlement administration, legal tech, trauma-informed care, client communication, operational efficiency, and how AI is beginning to reshape the future of law firms. </p><p>Topics Ryan and Sam explore in this episode: </p><p>• The financial stress clients face during litigation </p><p>• How settlement administration is evolving </p><p>• Improving the client experien...

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  Episode #9

  The Hidden Financial Stress Clients Face During a Lawsuit with Brian Garelli

  Apr 29, 202638 minS1

  <p>In this episode of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL, sits down with Brian Garelli, President and Founder of Preferred Capital Funding. </p><p>Together, they explore the gap that exists in almost all law firms—the difference between the case an attorney sees and the actual experience a client is living through daily. </p><p>While legal professionals are trained to focus on facts, strategy, and outcomes, clients are often navigating stress, uncertainty, and major life transitions at the same time. </p><p>This conversation dives into why empathy isn’t just a “nice to have” in th...

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  Episode #8

  What Makes a High-Performing Law Firm Website? with Luke Potadle

  Apr 15, 202643 minS1

  <p>When someone lands on a website, what needs to happen in the first 3–5 seconds? </p><p>In this episode of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL sits down with Luke Potadle, Head of Websites at GAVL, to break down what actually makes a law firm website effective. </p><p>With over a decade of experience in web development and design, Luke dives into the importance form, function, conversion rate and your websites structure and ability to support your law firms business growth. </p><p>From user behavior to backend structure, this conversation explores how thoughtful design and s...

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