Behind the Label

Take your product-based business’s marketing to a whole new level as we go “Behind the Label” with real-life brands.Join your host, Lindsay, who comes to the show with a decade of experience in product photography and retail. You’ll walk away from each episode with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.

Behind the Label is a business podcast hosted by Lindsay Bell, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lindsay Bell hosts Behind the Label, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #11

  Leading with Sustainability: How to Incorporate Sustainable Practices and Products Into Your Business with Roma Agarwal

  Apr 21, 202529 minS0

  <p>Summary</p><p>In this Earth Day special, I interview Roma Agarwal of The White Lotus Life and Earth Swag Shop. Emphasizing the importance of mindful sourcing, transparent vendor relationships, sustainable packaging, and conscious marketing, Roma provides actionable tips and questions you should be asking so you can adopt more sustainable practices into your business.</p><p>The episode also highlights the value and impact of community involvement and networking for not only finding sustainability partnerships, but as a means to build a sustainable, legacy-building brand, too.</p><p><br></p><p>Actionable Tips You’ll Walk Away With</p>...

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  Episode #10

  Blending Fitness and Design: How Kodi Kitchen Berg Crafted Fitness Products That You Want to Display

  Mar 28, 202545 minS0

  <p>Summary</p><p>Today I spoke with Kodi Kitchen Berg, founder of Equipt Movement, about her journey from actress to business owner and how she scaled Equipt by utilizing unique partnership opportunities and meeting her customers where they’re at in their everyday lives.</p><p>Throughout the episode, Kodi emphasizes the significance of community building, learning from customer feedback, and knowing your areas of expertise so you can effectively delegate and outsource.</p><p>*A note about this episode: This podcast was recorded in May of 2024 and is being released in March of 2025, so some things related to ho...

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  Episode #9

  The Power of Personal Branding: Shana Rehwald's Approach to Brand Building

  Oct 14, 202433 minS0

  <p>Summary of the Episode</p><p>In this episode, we chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.</p><p>Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.</p><p><br></p><p>Actionable Tips You’ll Walk Away With</p>How to build a cohesive brand identity throughout all of your marketing channelsEffective PR outreach strategiesUtilizing influencers to build brand awareness as a new...

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  Episode #8

  The Making and Marketing Of Celebrity Beauty Brands Feat. Kim Wileman of Galla Beauty

  Jul 19, 202448 minS0

  <p>Summary of the Episode:</p> <p>Kim joins us today to discuss her extensive background in the beauty industry, from her early days at Saks Fifth Avenue to the manufacturing floor to creating Galla Beauty, while sharing insights into successful celebrity brands.</p> <p>She shares the importance of knowing your customers, what we can learn and apply from celebrity brands, effective product launches, the potential of TikTok Shop for brands, and how she’s applying all she’s learned to her and Victoria Jackson’s brand, No Makeup Makeup.</p> <p><br></p> <p>Actionable tips you'll walk away w...

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  Episode #7

  Striking Gold in the Jewelry Industry: Georgia Humbert Shares Smoothie London Jewelry's Marketing Playbook

  Jul 12, 202437 minS0

  <p>Summary</p> <p>After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand.</p> <p>Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years.</p> <p>Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok fo...

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