
Episode #2
The Business Basics Nobody Teaches You
<p>Acupuncture school taught my wife the medicine β nobody taught either of us how to run a business. In this episode, I pull back the curtain on our first year at Cedar & Sage: why we chose to go cash-pay (and the insurance-vs-research gap that made that decision easy), my own "dry needling nightmare" that almost kept me away from acupuncture for good, and the humbling realization that being great at your craft isn't the same as being findable. It's the money talk, the marketing reckoning, and a few laughs along the way β because admitting you need help isn't weakness, it's just...

