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business
Hosted by Unknown Host · business · EN · 33 episodes
A podcast for the people who power the sign industry. Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs brings real conversations with sign shop owners, fabricators, designers, and industry leaders across the country. Whether you’re launching your first sign shop, scaling a growing team, or just looking for fresh inspiration, each episode dives into the stories behind the signs — the wins, the hard lessons, and the people who make this industry tick.
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Contact path
Public web form
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchBehind the Signs Podcast is a business podcast hosted by Unknown Host, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Unknown Host hosts Behind the Signs Podcast, a business show with 33 episodes published.
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Episode #33
Public speaking isn't just stages and TEDx talks — it's every time you talk to a client, pitch a job, or coach your team. Joe and Liz break down why simple conversations can trigger real fight-or-flight, where imposter syndrome comes from, and the confidence framework that actually works.
Episode #32
Matt DiSalvatore runs Creative Signs Inc., a second-generation, family-owned sign company in Apopka (Orlando), FL — specializing almost entirely in permitting and installation for national sign companies. In this episode, Matt breaks down the pivot that changed his business, the EOS (Traction) framework he runs the company on, why mentorship is harder to find than it should be in the sign industry, and the story behind one of Orlando's most iconic old signs.
Episode #31
The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are changing that with the first community college sign design and production program, launching August 2025 in southern Indiana.
Episode #31
The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are changing that with the first community college sign design and production program, launching August 2025 in southern Indiana.
Episode #30
In Part 2 of our conversation with Victoria Lioznyanski of Brilliant Speaker Academy, we get into the practical side of overcoming public speaking anxiety — and what happens when you finally do.
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