Behind the Stays

Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. And I’m your host, Zach Busekrus, Head of the Journey Alliance. Alright friends, enjoy the show!

Behind the Stays is a business podcast hosted by Unknown Host, with 385 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Behind the Stays, a business show with 385 episodes published.

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  Episode #390

  The Third Way: Curator's Jennifer Barnwell on Cost Savings, Robots and the Next Chapter for Hotel Collections

  Oct 1, 202636 min

  https://roompricegenie.com/ Checkout code for 25% off: WISH26 This Week’s Guest: Jennifer Barnwell - President, Curator Hotel & Resort Collection LinkedIn: https://www.linkedin.com/in/jennifer-barnwell-a8689ba/ Explore Curator Hotel & Resort Collection: https://www.curatorhotelsandresorts.com/team/jennifer-barnwell/ Your Host: Zach Busekrus - Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Recorded live at the Independent Hotel Show in Miami, Zach sits down with Jennifer Barnwell, President of Curator Hotel & Resort Collection, for a macro read on the independent upscale and luxury segment. Jennifer says performance is finally on an upswing after several muted years, but owners are squeezed by costs on every front: consumer goods, labor, property insurance and especially health insurance, alongside persistent staffing gaps in a 24/7 business. She walks through the three technologies Curator has piloted and now runs across member hotels: overnight cleaning robots for corridors and public spaces, guest texting platforms, and AI voice agents that take basic calls off the front desk. The heart of the conversation is Curator's positioning as a "third way" between the big brands and rep/affiliation companies: an owner-centric, light-touch membership built on vetted vendor deals and cost savings, plus consumer marketing that drives direct bookings. Zach pushes on the distribution question, what it would take for a collection to deliver 10% or more of a property's bookings, and argues that AI search makes this the moment for collections as trusted sources for independents.

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  Episode #389

  Nourishment, Expression, Movement: Heidi Zimmer on Building Wild Rice Retreat on the Shores of Lake Superior

  Sep 29, 202632 min

  Heidi Zimmer closed on her construction financing the day before the country shut down in March of 2020. Then lumber tripled. She had to cut an entire building from the plan. And the business she'd underwritten, roughly seventy-five percent group retreats and twenty-five percent leisure, opened in 2021 and flipped almost exactly upside down. Heidi has spent more than thirty years in real estate development, much of it building artist housing and creative spaces around the country. Wild Rice Retreat sits on a hundred and fourteen acres of dense forest on a seventy-foot sandstone cliff above Lake Superior in Bayfield, Wisconsin, about as far north as you can go in this country. The land was once home to a James Beard-nominated restaurant designed by the architect David Salmela. Heidi took one look at it and knew it needed to become a place for healing. She brought Salmela back and built a thirty-one-room retreat that blends Scandinavian and Native American traditions. What makes Wild Rice so interesting is what Heidi refuses to do. Everyone tells her she needs a pickleball court, Pilates reformers and the latest gadget. She tunes all of it out. There's no menu: food is simply out from ten to noon and five to seven, because guests, especially moms, arrive with so much decision fatigue that not having to choose is the wellness. And every day includes a creativity class, because, as Heidi puts it, in the Native American tradition there's no word for artist. To be human is to be an artist. In this episode, recorded live at the Independent Hotel Show in Miami with my co-host Ben, we get into her three pillars of nourishment, expression and movement. We get into the twenty-five million dollar expansion that adds seventeen owned homes to the rental pool, and the Nordic spa she's building with a glass-front sauna facing Lake Superior. We talk about why same-week bookings are way up, and why she thinks trees are the most underrated wellness modality there is. Her father used to say there's no problem a good long walk in the woods can't solve. Heidi built a business on it. Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/

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  Episode #388

  This Week in Hospitality: Royal Caribbean Buys Half of Sandals, Uber's Hotel Play, and Big Hotel Brands Start Betting on Creators

  Sep 24, 20261h 5m

  The full squad is back. Royal Caribbean is taking a 50% stake in Sandals Resorts for roughly $3 billion, and the crew breaks down why a cruise line wants an all-inclusive hotel brand. Edwin runs the numbers on who is really serving whose guests, and Scott, who has known the Stewart family most of his life, explains why cruise companies can't build ships fast enough and are coming ashore instead. Then it's Airbnb's hotel push: just shy of 4,000 hotels on the new listing format, hand-curated and aimed at independent and soft-brand three- and four-star properties. Ben weighs in as an operator who knows the platform well, and Edwin asks what happens to hotels when short-term rental markets get squeezed. From there, Uber's hotel business: Dara Khosrowshahi says the traveler comes to Uber, Uber One has more than 50 million paying members, and the Blacklane deal hints at where a trip super app could go. The closer: at Skift's first creator summit, IHG and Hyatt said they're giving up control of scripted creator campaigns. Scott says it's six years too late. Ben says social is now the best customer acquisition channel on the planet, and any brand that won't invest in it is choosing to hand its bookings to the OTAs. Plus spice of the week, from an Ibiza rave revival to the difference between building a brand and putting heads in beds. Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/ Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/ Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

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  Episode #386

  This Week in Hospitality: 8 Independent Hoteliers, 2 Days, 1 Recap: What We Heard at IHS Miami

  Sep 18, 202627 min

  Fresh off Independent Hotel Show Miami, Zach and Ben break down two days of conversations with eight owners, operators, and investors from across independent hospitality. Before the full interviews roll out on This Week in Hospitality, this is the recap — the ideas that kept surfacing across every mic session, the moments that caught us off guard, and what these conversations say about where independent hospitality is actually headed. Whether you own a property, back one, or build for the people who do, consider this your shortcut to what the industry's sharpest independents are thinking right now. Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/ Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/ Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/ Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

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  Episode #385

  Building Nature Nooks: How a Project Manager Turned 17 Acres of Maine Into a Glamping Business

  Sep 15, 202658 min

  Check out Lake.com claim your exclusive discount: https://www.lake.com/partners/behind-the-stays — Every few weeks, someone emails me a vision for a stay they want to build. Edoardo is one of the rare ones who actually went and built it. Before Nature Nooks, he was a startup co-founder and product manager who'd done a stint as a senior program manager at Dollar Shave Club. Then he walked away from tech, bought seventeen acres of raw land in Sullivan, Maine, and — in a single summer — stood up a glamping retreat of three Scandinavian cabins and two mirrored domes. What makes his story worth studying is the tension running through it. Edoardo approached this like a real estate investor and a project manager, the kind of operator who builds a hundred-row spreadsheet of cabin suppliers and works a glamping trade show with a pen before breaking ground. And yet what he built is anything but clinical — every unit is named after the night sky and, at the same time, after a woman in his family, from Gaia for his grandmother to Vesta, the Roman goddess of home and hospitality, for his mother. In this episode, we get into the decisions a lot of you keep asking me about. Why he chose Maine over the obvious glamping markets like Colorado or Arizona, and how regulations, cost, and proximity to Acadia National Park all factored in. Why he landed in Sullivan rather than Bar Harbor proper, and how sitting between the two halves of Acadia became a feature rather than a compromise. Why the local regional bank understood his forecast when the big national banks kept saying no — and how a ping pong event had something to do with it. How he's testing not just unit types but the amenities inside them, from telescopes to tubs to which dome gets the early reviews. And why he's deliberately holding his ADR below market in year one and treating it as a marketing expense, optimizing for occupancy, reviews, and learnings over short-term rate. It's a masterclass in doing your homework and then actually jumping — and a reminder that the difference between the people who email me an idea and the people who build something real usually comes down to whether they were willing to figure the rest out along the way. https://naturenooksacadia.com — Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of Growth at Journey. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

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