Episode #20
Mastering the Art of Fundraising: Psychological Triggers in Auctions with Kelee Lee Walton
Join us on Behind The Success as hosts Leila Adnani and Kendal Macumber sit down with Kelee Lee Walton, Arizona's leading charity auctioneer. Kelee shares her incredible journey from stand-up comedy to becoming a powerhouse in nonprofit fundraising, revealing the unexpected skills that fueled her success. Learn the psychological strategies behind effective charity auctions, why professional auctioneers are indispensable, and how understanding donor motivations can transform your fundraising efforts. This episode is packed with insights for anyone looking to make a bigger impact in the nonprofit world, from event organizers to potential donors. What You'll Learn: Kelee Lee Walton's unique career path from stand-up comedy to charity auctioneering. The distinction and importance of charity auctioneering compared to other auction types. Key psychological triggers and strategies used to maximize donations in live auctions and paddle raises. Common mistakes made by auctioneers and event organizers that leave money on the table. Why understanding the mission of a nonprofit through volunteering is critical for an auctioneer's success. The power of consignment trips and strategic bidding to significantly increase fundraising totals. How a successful gala extends beyond fundraising to powerful branding and community engagement. Don't miss Kelee Lee Walton's expert advice on transforming charity events into impactful fundraising spectacles. #BehindTheSuccess #KeleeLeeWalton #CharityAuctioneer #NonprofitFundraising #EventStrategy Kelee Lee Walton is an American Charity Auctioneer, Comedian, and Motivational Speaker. Celebrating over 20 years of entertaining audiences and raising money for charities across the country, she effortlessly combines her experience in theater and stand-up comedy with her passion for making a difference in the world. Kelee Lee is poised, funny and persuasive. She has a gift of connecting authentically, completely captivating audiences as she commands the stage. With over two decades of performing, she understands what it takes to engage, motivate and inspire audiences to give with her charismatic, witty and energetic personality. Kelee Lee will provide guidance as you plan your event strategizing on the best order for your items, the run of show and the scripting of the paddle raise. There is an art to what she does, and she believes in sharing that with her clients. She is a classically trained Auctioneer, as a graduate of the Worldwide College of Auctioneering, holds the designation of Benefit Auction Specialist by the National Auction Association, studied Theater and Acting at Oklahoma City University, performed Stand up Comedy across the country from Atlanta’s Punchline Comedy Club to The Iconic Comedy Store in Los Angeles. She has worked with national charity organizations such as Ronald McDonald House Charities, Dress For Success, CASA, ALS, Alzheimer's Association, C4 Foundation, Child Help and many many more. http://keleelee.com What does it really take to make dreams a reality? In each episode, we go beyond the trophies, titles, and accolades, uncovering the real stories of leaders, athletes, and visionaries who turned their dreams into success. From their wins to their wounds, we dive deep into what truly fuels their relentless drive. At PS Creative, we specialize in delivering high-quality, personalized creative services designed to amplify your brand's story and engage your audience. From podcast production and video marketing to digital branding, we bring your vision to life with impact. PS Studios is our full-service podcast studio, offering expert recording, post-production, and distribution services. We handle every detail, so you can focus on creating incredible content. Whether you're just starting or looking to elevate your podcast, we ensure it stands out in the digital landscape. Discover more at PSCreative.co and PSStudios.co. For more behind-the-scenes stories and to stay updated with new episodes, subscribe to Behind The Success and hit the notification bell! #BehindTheSuccess #Podcast #Leaders #Visionaries #DreamBig #PSCreative #PSStudios #SuccessJourney #Inspiration #PodcastProduction This show is proudly produced at PS Studios — learn more https://www.psstudios.co
