
Below Her Surface
Organic, Regenerative & the Meal Delivery Gap: How Good Farm Shop Is Changing What Ends Up on Your Plate
In this episode of Below Her Surface, Lily sits down with Matilda Brown, co-founder of Good Farm Shop, Australia's first regenerative and organic ready meal delivery service. What started as a Covid-lockdown cow share on her parents' farm has grown into a kitchen in Brookvale producing hand-cooked meals from regeneratively farmed ingredients, delivered to your door. This conversation pulls back the curtain on where food actually comes from before it reaches your plate and why that starting point matters more than most people realise. Matilda and Lily cut through the packaged food marketing, the $10 meal economics, and the gap between what the wellness space talks about and what ends up in most people's fridges. In this episode, Lily and Matilda explore: The three farming systems: what separates industrial, conventional, and regenerative farming, why glyphosate and synthetic fertilisers are the norm, and what no chemical inputs actually means for the food you eat Soil health and carbon sequestration: why regenerative farming prioritises the ground beneath the animal, and why that has a direct line to the nutrient density of the food The $10 ready meal problem: why price point is the most honest indicator of ingredient quality, and what has to be compromised to hit it The cow share origin: how a family farm, a Covid lockdown, and a lot of leftover chuck mince accidentally became a business The mobile abattoir: how Good Farm Shop bypasses commercial processing and what that means for animal welfare and provenance From vegan to regenerative: Matilda's personal relationship with food, how seven years of veganism ended with a slow-cooked lamb, and why ethical sourcing was the answer she didn't know existed Building a food business from scratch: markets, Waitrose inspiration, a Brookvale kitchen, and a team of 13 For the woman who wants to eat well and actually understand where her food comes from. Find Matilda Brown & The Good Farm Shop: Website: thegoodfarmshop.com Instagram: @thegoodfarm.shop Connect with Lily Instagram: @lilycook Apply to work with Lily Clinical Disclaimer: This podcast is for informational purposes only and does not constitute medical advice. The content shared by Lily Cook and guests reflects general education and personal experience, not a clinical consultation. Always consult a qualified healthcare practitioner before making changes to your health protocol. This episode contains a personal discussion of disordered eating including restrictive eating and bulimia. If any of this resonates with you or someone you know, support is available.






