Best in Fest
How to Make Movies That Matter: Producer Ameet Shukla on Nonnas, Winner & Social Impact Storytelling
How do you create movies that entertain audiences, attract major talent, and still make a meaningful impact on the world? In this episode of Best in Fest , host Leslie LaPage sits down with producer and One Community Head of Content Ameet Shukla for an in-depth conversation about social impact filmmaking, independent film production, finding powerful scripts, and building a sustainable career in Hollywood. Ameet discusses the creative strategy behind films including Netflix’s Nonnas , the politically charged dark comedy Winner , and the acclaimed true-story drama Freeheld . He explains why socially relevant movies cannot simply preach to audiences—they must first be entertaining, emotionally engaging, and driven by unforgettable characters. The conversation explores how producers identify a distinctive voice in a screenplay, balance artistic integrity with financing realities, and turn important social issues into stories audiences genuinely want to watch. In this episode: How Winner turned a politically divisive true story into a heartfelt comedy Why complex characters are essential to impactful storytelling What producers look for when reading a screenplay How Freeheld transformed a real-life fight for equality into a major feature film Why Netflix’s Nonnas connects through food, family, caregiving, and community How to include social impact themes without overwhelming the entertainment The current challenges facing independent film financing Why mid-budget movies are becoming harder to produce How tax incentives influence where films are shot What the Head of Content at a production company actually does How producers choose writers, directors, editors, and creative collaborators What One Community looks for in new film and television projects Why filmmakers should plan beyond their first movie How technology has made filmmaking more accessible The importance of building a long-term creative career rather than chasing one breakthrough Ameet also shares practical advice for filmmakers, writers, and producers trying to get noticed. His central message is simple: keep creating, develop a recognizable voice, think strategically about your second and third projects, and make work that proves what you can do. Whether you are an aspiring producer, screenwriter, director, film student, or independent filmmaker, this episode offers an honest and valuable look at how meaningful stories move from the page to the screen. Subscribe to Best in Fest for more conversations with award-winning filmmakers, producers, actors, screenwriters, festival leaders, and entertainment industry professionals.
