
Episode #3
Why Someone Else Comes Up When You Google Your Name
<p>You look yourself up and find somebody else. That's a different problem than not showing up at all, and it doesn't have one fix. It has four, depending on which version you've got.</p><p><br></p>A genuinely famous person has your name. If you're a financial advisor named Tom Brady, you're not winning that search and you shouldn't spend a dollar trying. What works is owning the searches people actually type when they're ready to hire: your name plus your occupation, your name plus your city, your name plus your company.Someone with your name does something...

