Better Advertising with BTR Media

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

Better Advertising with BTR Media is a business podcast hosted by Destaney Wishon and Justin Nuckols, with 126 episodes on record and a Required Pod Score of 80.

Destaney Wishon and Justin Nuckols hosts Better Advertising with BTR Media, a business show with 126 episodes published.

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  Better Advertising with BTR Media

  You Are Reading the Wrong Scorecard

  Sep 29, 202620 min

  David Khoshpasand has spent years at Hasbro figuring out why retail media keeps getting blamed for things that are not its fault. The answer almost always comes back to the same problem. Brands are using the wrong scorecard. In this episode he and Destaney get into why total OPS is a terrible way to measure retail media effectiveness, why a high ROAS and a low ROI can exist at the exact same time, and why one competitor going viral overnight can tank your organic share in ways that have nothing to do with your ads. Connect with David on Linkedin: https://www.linkedin.com/in/dkmarketing/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  AI Is the New Word of Mouth

  Sep 22, 202625 min

  Christian Campisi taught himself Amazon advertising by sitting in on US account calls while doing his accounting job at Pink Stork. Two years later he was launching the brand into 4,600 Walmart stores. He recently joined Wedderspoon, the leading Manuka honey brand, to do it all over again. In this episode he and Destaney get into why brands that start with the tool instead of the problem almost always get it wrong, why lifetime value and acquisition cost are the only two north star metrics that really matter for CPG brands, and why sometimes every KPI says one thing and your gut says the other and your gut wins. Connect with Christian on Linkedin: https://www.linkedin.com/in/christian-campisi10/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  How Soom Foods Built a Brand Before Anyone Knew What Tahini Was

  Sep 15, 202628 min

  Amy Zitelman co-founded Soom Foods in 2013 with no branding experience, no marketing budget, and a product most Americans had never heard of. She built the brand by selling to chefs, showing up at farmer's markets, and collecting feedback for eight years before she felt ready to scale to consumer channels. She joined Destaney to talk about the flywheel effect between food service and Amazon, why if you cannot find the attribution there is none, and what the pivot from tahini jars to dressings is teaching them about listening to your customer. Connect with Amy on Linkedin: https://www.linkedin.com/in/amy-zitelman/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  What AI Gets Wrong About Your Catalog

  Sep 8, 202620 min

  Nick and Destaney get into how to think about budget allocation across a catalog when every SKU has a different role, why a one dollar ROAS on a specific product might actually be the right call, and why brands that are still optimizing purely for ACOS and ROAS are falling behind without even realizing it. They also get into why giving AI just spend and ROAS data without the right context is one of the most dangerous things a brand can do right now, how time to conversion data should be changing how you think about day parting, and why the digital shelf is not that different from a physical retail shelf when you think about where the traffic actually goes. Connect with Nick on Linkedin: https://www.linkedin.com/in/n-amos/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  Stop Chasing Viral. Start Building Real.

  Sep 1, 202627 min

  Cullen Gilchrist has spent 15 years watching food and beverage brands succeed and fail. As CEO of First Run, he has seen enough companies light money on fire chasing growth, distribution, and viral moments to know exactly where the pattern breaks down every single time. In this episode Cullen and Destaney get into why scaling never fixes a margin problem, why repeat purchases are the only metric that actually tells you if your product is working, and why the fundamentals of building a great brand really have not changed in a hundred years. AI, TikTok shop, and D2C have just added more ways to ignore them. If you are building a CPG brand or advising one, this one is worth your time.

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