Better Advertising with BTR Media

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

Better Advertising with BTR Media is a business podcast hosted by Destaney Wishon and Justin Nuckols, with 121 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Destaney Wishon and Justin Nuckols hosts Better Advertising with BTR Media, a business show with 121 episodes published.

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  Better Advertising with BTR Media

  3 Roles, 100 Brands, Here's What She Learned

  Aug 18, 202631 min

  Cherene Aubert went from agency operator to VP of Growth at Bobby to head of digital at Ilia Beauty, and then left her dream job to start Growth Capital. In this episode she breaks down the pattern recognition that comes from seeing a hundred plus brands up close, how to think about media budget distribution at every stage of growth, and why copying someone else's channel strategy is one of the most expensive mistakes a brand can make. Connect with Cherene on Linkedin: https://www.linkedin.com/in/chereneetemadi/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  Nécessaire's Full Funnel Playbook

  Aug 11, 202628 min

  Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when high ROAS is actually a warning sign, and why winning on Amazon starts with winning off it first. They also get into AMC lookalike audiences, how Nécessaire uses Prime Video and Fire TV for upper funnel, why sponsored product video is one of the most underused placements in search, and where AI fits and where it doesn't in day to day operations. Connect with Kris on Linkedin: https://www.linkedin.com/in/kris-torres-4a1366110/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  Back to School Is Bigger Than You Think

  Aug 4, 202615 min

  62% of back to school shoppers have already started their journey before most brands have even adjusted their strategy. If that stat surprises you, this episode is worth your time. Destaney sits down with Gibby and Laura to break down everything brands need to know about back to school and back to campus right now. They cover the timing complexity, how regionalization affects when you should be spending, why the consideration window is longer than most brands account for, and how audience segmentation looks different across Amazon, Walmart, and Target. Connect with Gibby on Linkedin: https://www.linkedin.com/in/gibby-h-2132b71a4/ Connect with Laura on Linkedin: https://www.linkedin.com/in/laurajpattison/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  How to Filter the Noise in Retail Media

  Jul 22, 202621 min

  Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer. They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/20 rule is still the most underrated framework in retail media, and why AMC is no longer something you can treat as a reporting tool you'll get to eventually. Connect with Ashlee on Linkedin: https://www.linkedin.com/in/ashlee-earl-95945517b/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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  Better Advertising with BTR Media

  AI Is Your Advisor, Not Your Decision Maker

  Jul 14, 202619 min

  Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people knew what an agent was, what he's already seeing inside Nexus that he wants to fix, and where he thinks AI should never be the one making the call. Connect with Lucas on Linkedin: https://www.linkedin.com/in/lucas-seeley-b92935217/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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