Better Business Outcomes

What makes a good leader and how do they harness the power of communications? How important is business purpose? Can stakeholders really make or break a business? Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations and their own contribution to society. Welcome to Better Business Outcomes, a new podcast for directors and management teams that talks to leaders and senior communicators. You’ll understand the areas where you should be focusing to build personal and organisational resilience. We will explore how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Hosted by Sarah and Stephen Waddington. For more information visit https://www.wadds.co.uk/

Better Business Outcomes is a business podcast hosted by Stephen and Sarah Waddington, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Stephen and Sarah Waddington hosts Better Business Outcomes, a business show with 18 episodes published.

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  Episode #6

  Looking back in 2024 and forward to 2025

  Dec 25, 202423 minS2

  <p>Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025.<br/><br/>They discuss:<br/><br/></p>The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation.<br/><br/>AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration of risk issues. There will be a back-to-basics focus on authentic communication and human relationships in 2025.<br/><br/>Despite 2024...

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  Episode #5

  Johna Burke - Why measurement is key to the credibility of public relations in management

  Nov 20, 202426 minS2

  <p>In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.<br/><br/>They discuss:<br/><br/></p>How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.<br/><br/>The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.<br/><br/>How to use real-time data to manage the performance and effectiveness of public relations campaigns.<br/><br/>How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes...

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  Episode #4

  Pitch forward

  Oct 30, 202423 minS2

  <p>In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.</p><p>They discuss:</p>Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.A recent Co-op and DEMOS event that explored how social mobility drives innovation and business growth in the UK. It’s aligned with th...

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  Episode #3

  Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world

  Oct 16, 202421 minS2

  <p>On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. </p><p> </p><p>They discuss:</p><p>- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands</p><p>- Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business</p><p>- The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech</p><p>- Imperfection in the...

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  Better Business Outcomes

  A podcast from India

  Oct 2, 202420 minS0

  <p>Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories.</p>Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each yearThe abuse of power and influence within the creative industries continues to silence victims. Better governance is needed and compromise agreements should have little to no role in practiceLabour has...

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