
Better Engineering & Management
Why 90% of eCommerce Brands Fail — And How to Beat the Odds with Nidhi Bhasin
<p>In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.</p><p>With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.</p><p>🔍 Key Topics Covered:</p><p>E-commerce vs. quick commerce — what’s the real difference?</p><p>Why founder-led branding boosts trust and connection</p><p>The explosive rise of micro-comme...

