Better Messaging

Messaging shouldn't feel this hard. If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck. On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building.

Better Messaging is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Better Messaging, a business show with 0 episodes published.

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  Episode #6

  How To Convince Your Leadership Team To Stop Using Jargon

  Aug 19, 202619 min

  Marketers everywhere are totally on board with clear, simple, human messaging, until they try to pitch it to their leadership team. All too often, stakeholders fall back on comfortable corporate buzzwords and over-the-top technical fluff, leaving individual marketers swimming upstream against a wave of jargon. In this episode, Emma Stratton breaks down exactly how to handle an organization that is deeply wedded to its buzzwords. She shares five practical, high-impact fixes you can use to influence colleagues and convince leadership to ditch the jargon for good. From running a side-by-side competitor "blind taste test" to mining your frontline sales reps for plain-English insights, Emma gives you the data-driven strategies you need to build an unarguable case for clarity. If you’ve ever felt like the only marketer in the room flying the flag for simple messaging, this episode will give you the tools and the confidence to start changing the conversation inside your company. In this episode: (00:00) Intro (00:12) How to fight jargon and win over leadership (01:46) Proving your messaging sounds like everyone else (04:15) Revealing the gap between how you talk and how customers think (05:40) Mapping your jargon to the customer’s true voice (07:59) Running unbiased message tests with real prospects (08:49) Asking sellers what happens in real conversations (10:54) Looking at the simple brands your leadership secretly admires (13:08) How “Make It Punchy” can change the internal conversation (15:34) Knowing when a company is too hooked on fluff to change If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today! Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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  Episode #5

  Why Product Names Should Be Clear, Not Clever

  Aug 5, 202619 min

  In this episode, Emma Stratton explores why so many tech companies end up with “naming debt” after giving every product its own unique, branded name. She explains why naming gets emotional, why clever names often create extra work for buyers, and why descriptive names usually make a product portfolio clearer, simpler, and easier to navigate. If your product menu is starting to feel like a word salad, this episode will help you rethink your naming approach. Tune in as Emma shares why simple, descriptive product names can build more clarity for buyers and more flexibility for your marketing team. In this episode: (00:00) Intro (02:11) What naming debt looks like (03:58) Why naming gets so emotional (05:47) What makes descriptive names work better (09:06) How clear product names help buyers (12:02) Why naming needs a system (13:54) Three reasons to keep names simple (17:15) How product names compete with your brand If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today! Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

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  Episode #4

  Two Questions to Find the Right Messaging Altitude

  Jul 22, 202624 minS0

  <p>Messaging can miss when it’s too technical, too vague, or sitting at the wrong level for your audience.</p><p>In this episode, Emma Stratton shows how to put messaging altitude into practice. Building on the previous episode, she introduces two simple prompts, “So what?” and “But how?”, that help you adjust a message when it feels too technical, too vague, or too far removed from what your audience actually cares about.</p><p>Emma explains how “So what?” can raise the altitude of a message by moving it from features toward clearer benefits and value, while “But how?” can bring...

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  Episode #3

  Why Messaging Altitude Matters (And How to Get It Right)

  Jul 8, 202624 min

  Ever written messaging that looked good on the page but still didn’t land? The problem might be altitude. In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care. Using examples across different audiences, Emma shows why the strongest messaging usually sits somewhere in the middle, where it meets your audience at their eye level. If you loved this episode, be sure to check out the next one, where Emma gets into putting altitude into practice with two prompts you can use to find the right level for your message. In this episode: (00:00) Intro (01:03) What altitude means in messaging (01:53) Why vague messages fall flat (03:30) Finding the message that feels just right (04:30) How messaging gets too high level (06:30) How to make the value clear (08:00) Make technical messaging easier to understand (12:30) When to take your message higher (15:30) When to get more specific (20:00) Meet your audience at eye level Loved this episode? Be sure to check out the next one where we get into putting altitude into practice. If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today! Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/

  ListenShow Notes
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  Episode #3

  Why Messaging Altitude Matters (And How to Get It Right)

  Jul 8, 202624 minS0

  <p>Ever written messaging that looked good on the page but still didn’t land? The problem might be altitude.</p><p>In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care.</p><p><br>Using examples across different audiences, Emma shows why the strongest messaging usually sits somewhere in the middle, where it me...

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