
Episode #30
30 - Bettylyn Krafft - Executive Director at The Phoenix Challenge Foundation
<p>In this episode, Steve Davis sits down with <b>Bettylyn Krafft</b>, Executive Director of the <b>Phoenix Challenge Foundation</b>, for a deep dive into workforce development in the printing and graphics industry. Bettylyn shares the origins and mission of the Phoenix Challenge, outlining how its high school and college competitions prepare students for real‑world careers in flexography and print. She highlights the hands‑on nature of the high school contest (covering math, prepress, plate making, press operation, and troubleshooting), and explains how the college competition expands into full brand development projects where students rebrand real small busi...

