
Better Together
Making Athlete Wealth Last for Generations - Zac O'Brien
Most people assume professional athletes are set for life. The reality is far more complicated - and far more costly when nobody's paying attention. In this episode of Better Together, Zac O'Brien pulls back the curtain on what managing the financial lives of professional athletes actually looks like. The mistakes nobody warns them about, the tax planning opportunities most high earners miss completely, and why building a legacy requires a lot more than a big paycheck. Zac breaks down the invasive approval process required to work with NFL players, why athletes consistently outspend their income without proper financial education, and how understanding someone's financial DNA - the relationship with money they developed in childhood - shapes every decision they make as adults. He also gets into what happens when the career ends. The transition out of sports is one of the most financially dangerous moments in an athlete's life - and proactive planning is the only thing that changes the outcome. For high earners, business owners, or anyone serious about building wealth that actually lasts - this episode is packed with insight that goes well beyond sports. Watch the full episode and share your biggest takeaway in the comments below. Connect with Zac: https://www.linkedin.com/in/zac-obrien/ Better Together is the 2026 Best Podcast in Maryland winner, hosted by Shawn and Kelly Sundsvold, co-owners of GoldBear Media. Each episode is a real, unscripted conversation with a founder or entrepreneur about the business they've built - the wins, the failures, and everything they learned along the way. Better Together is brought to you by GoldBear Media - helping business owners turn scattered marketing into a real, connected strategy. Learn more at goldbear.media. #BetterTogetherPodcast #FinancialPlanning #Athletes #WealthManagement #Legacy #TaxPlanning #ZachOBrien #GoldBearMedia #SportsFinance

