BETWEEN TWO PIXELS
The Scalable Video Strategy Every Brand Needs
The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots) Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s saturated market, especially for B2B with multiple audiences. They argue for a holistic content program that plans deliverables upfront, captures a signature campaign piece plus supporting assets in one shoot, and adapts across formats like 30/15/6-second cuts and vertical ratios. A strategic plan provides flexibility to test, use analytics, pivot across channels, and invest more in what performs, while balancing high-production “anchor” content with low-fi, trend-aware content when appropriate. Josh also outlines their story framework: truth, problem, tension, solution, vision, invitation. 00:00 Quarterly Content Planning 00:39 Podcast Intro Switch Up 02:11 Is One Off Video Dead 03:00 Viral Ads Then vs Now 04:31 One Off Benefits and Segments 06:40 One Off vs Full Campaign 08:05 Maximizing One Shoot Day 12:05 Deliverables and Aspect Ratios 15:03 Attention and Audience Experience 18:37 From One Video to Program 20:35 Smarter Content Planning 21:47 Trends Without Ad Stigma 23:22 Agency Partnership Strategy 25:19 Scaling With Preproduction 29:08 Flexibility To Pivot Fast 31:26 Lo Fi Versus Polished 37:19 Fake Podcast Authenticity 39:52 Signature Brand Anchor 42:11 Story Framework Playbook 45:17 Stay Open Stay Flexible WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels
