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The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO's founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You'll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.
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Signup to Generate a PitchBeyond Innovation is a arts podcast hosted by OCTO PD, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
OCTO PD hosts Beyond Innovation, a arts show with 21 episodes published.
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Episode #21
<p>In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss how product connects to your strategic narrative and brand activations. You'll walk away with a clear line of sight to understand how you can better connect these core elements for your organization to accelerate your growth.</p>
Episode #20
<p>In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO, and Lynn Rakowsky, Director of Strategy, discuss getting out of your own way through thoughtful examination and connection of three core elements to your success - your strategic narrative, product, and activations.</p>
Episode #19
<p>In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the idea of loose vs. tight organizations. You'll walk away with an understanding of the difference between loose vs. tight organizations, how you can identify what you and your organization are, and what that means for you.</p>
Episode #18
<p>In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the nuances of how to tell a compelling story for complex technologies. They discuss when and how to build and invest in the right team, why you should treat storytelling like a product, and why you should view storytelling as a long-term capability. You'll walk away with a clear vision of how to approach and think about your complex technology storytelling needs. <br/><br/></p>
Episode #17
<p>In this episode of Beyond Innovation, Justin Sirotin and Lynn Rakowsky continue the conversation on storytelling by digging into what storytelling actually is and why it matters in business. They explore how to shape your message to resonate with each of your company's key personas, and where to share your story so it reaches the right people, whether that's customers, partners, or your broader community. Storytelling becomes a powerful tool when it's intentional, focused, and delivered in the right place.</p>
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
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