Beyond Marketing - The Podcast.

We believe marketing isn’t just about brands, it’s about the people behind them.Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

Beyond Marketing - The Podcast. is a business podcast hosted by MG Empower, with 82 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

MG Empower hosts Beyond Marketing - The Podcast., a business show with 82 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #14

  The Unexpected Story Behind Humble Crumble Ft. Founder Kim Innes

  Aug 13, 202653 minS6

  What does it really take to turn one of Britain's simplest desserts into one of the UK's most loved food brands? In this episode, Maira Genovese, Founder & CEO of MG Empower, sits down with Kim Innes, Founder of Humble Crumble, to explore the unexpected journey behind one of the UK's most loved food brands. Together, they discuss why the best brands are built by listening rather than telling, how a simple dessert became a powerful vehicle for connection, and why Kim describes starting Humble Crumble as "my feminist act." They also go behind the scenes of Humble Crumble's first-ever brand collaboration with Mugler, revealing how creative trust, shared values and sensory storytelling came together. A heartfelt conversation about creativity, resilience and building brands that people don't just buy from, but they genuinely love.

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  Episode #13

  How a Disability Led Her to Luxury Fashion ft. Niamh O'Donoghue, Head of Content, Stella McCartney.

  Jul 30, 202641 minS6

  In this episode, Niamh O'Donoghue Head of Content Strategy and Social Media at Stella McCartney, sits down with Maira Genovese , Founder & CEO of MG Empower, to explore the extraordinary journey that took her from relearning how to walk after a life-changing spinal condition to leading the content strategy for one of the world leading fashion houses. With a career spanning British Vogue and Victoria Beckham, Niamh has helped shape the storytelling of some of fashion's most influential brands. Together, Maira and Niamh discuss how writing became her path to healing, the lessons adversity taught her about success and leadership, the evolution of social media and luxury storytelling. Why the best brands, such as Jacquemus and Miu Miu, are choosing quality over quantity, and how AI is changing the future of content while making human creativity more valuable than ever. A powerful conversation about resilience, purpose, storytelling and finding your voice in a world full of noise.

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  Episode #12

  S6 Ep 12 | The Psychology of Space: How ELLE Decor A-List Architect Juliana Vasconcellos Designs Experiences

  Jul 16, 202636 minS6

  What makes a space unforgettable? And why do some environments instantly make us feel calm, inspired or connected? In this episode of Beyond Marketing , Maira Genovese sits down with internationally recognised architect and ELLE Decor USA A-List designer Juliana Vasconcellos to explore the psychology of space and the powerful role architecture plays in shaping human emotion, behaviour and experience. Together, they discuss why the future of retail is rooted in experience rather than products, how architecture influences brand perception, the importance of authenticity in creative careers, and why staying curious has been the key to Juliana’s continued success. A fascinating conversation for architects, designers, marketers, brand builders and anyone interested in understanding how great spaces shape the way we feel.

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  Episode #12

  S6 Ep 11 | The Founder Whisperer: Ivan Fernandes on Why Marketing Agencies Thrive, And Others Don’t.

  Jul 2, 202659 minS6

  Why do some marketing agencies thrive while others struggle to survive? In this episode of Beyond Marketing, Maira Genovese sits down with agency growth advisor and expert Ivan Fernandes to unpack the realities of building, scaling and reinventing independent agencies in today’s rapidly changing industry. Drawing on more than two decades of experience across global agency groups, challenger networks and independents, Ivan shares why the traditional agency model is under pressure, what clients are really looking for from their partners, and why the future may belong to smaller, more focused and founder-led businesses. Together, they explore the emotional realities of entrepreneurship, the hidden challenges of growth and M&A, why money can fundamentally change a business, and why insight, creativity and human connection remain the true competitive advantage in the age of AI. A must-listen for agency founders, leaders and marketers navigating their next chapter.

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  Episode #8

  S6 EP 10 | The Lessons Nobody Teaches You About Leadership Ft Vanessa Kingori (Ex-Google)

  Jun 19, 20261h 3mS6

  In this episode Maira Genovese sits down with Vanessa Kingori, one of Europe’s most influential business leaders and former Managing Director of Technology, Media & Telecoms at #Google. From her childhood across Kenya, St. Kitts and London, to becoming British Vogue’s first female Publishing Director and Condé Nast UK’s first Black Publisher, Vanessa’s career is a story of bold reinvention and breaking barriers. Together, they explore the leadership lessons nobody teaches you: navigating career pivots, embracing change, building confidence as an outsider, and creating opportunities through relationships and self-belief. Vanessa shares her perspective on AI, the future of work, the growing importance of personal IP, and why uniquely human skills will matter more than ever. A powerful conversation on leadership, adaptability, and succeeding on your own terms.

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