Beyond Profit Podcast

A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement.Hosted by Ken Beaulieu, head of the ANA Center for Brand Purpose, this podcast will help you learn about the power of purposeful marketing and why being a force for good and for growth can be a game-changer in a competitive marketplace.

Beyond Profit Podcast is a business podcast hosted by Association of National Advertisers, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Association of National Advertisers hosts Beyond Profit Podcast, a business show with 100 episodes published.

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  Beyond Profit Podcast

  How to Shift to a Purpose Economy

  Jan 7, 202532 minS0

  <p>As partner and CEO at Junxion, an award-winning consultancy and certified B Corp, Mike Rowlands doesn’t need convincing about the shifting role of business. He believes that to meet the high expectations of customers, companies must develop a social purpose that leads to a greener, more socially just economy. Brands that fail to meet their obligations to society, he maintains, will simply fall by the wayside.</p><p> </p><p>However, becoming purpose-led is more challenging than ever. According to a survey by the ANA Center for Brand Purpose and The Internationalist, 76 percent of marketers said it is mor...

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  Beyond Profit Podcast

  The Value of Brand in Driving Purpose

  Dec 24, 202422 minS0

  <p>As market realities and consumer attitudes shift and evolve, often at breakneck speed, businesses that remain adaptable, and never lose sight of the brand’s heritage and true purpose, can deliver bottom-line growth, even in times of economic uncertainty.</p><p> </p><p>It’s an argument that is not lost on Alison Clark. The brand management and marketing expert, who has worked for both for-profit and nonprofit organizations, has a long history of employing what she calls “structured flexibility” to drive sustained brand awareness, ensure brand health, and achieve targeted outcomes.</p><p> </p><p>Most recently, as a senior d...

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  Beyond Profit Podcast

  Advancing Diversity and Inclusion in STEAM

  Dec 10, 202434 minS0

  <p>Over the past several years, organizations both large and small have taken significant steps to prioritize diversity and inclusion, understanding that these efforts not only drive sales and business growth but attract top talent.</p><p> </p><p>That momentum, however, is beginning to slow, thanks to DEI blowback from conservative lawmakers and activists, as well as miscommunication, misinformation, and fear. In fact, a number of brands and agencies have announced that they are scaling back or cutting their DEI programs and, in some cases, eliminating the chief diversity officer position.</p><p> </p><p>This news does not sit...

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  Beyond Profit Podcast

  Doing Good with Others for Others

  Oct 29, 202435 minS0

  <p>Helping visionary leaders disrupt the status quo that too often hinders purposeful efforts is the essence of The Macfarlan Group. Led by founder Deb Macfarlan Enright, the firm works with both nonprofit and social impact organizations to create solutions to social challenges that seemingly grow by the day, including hunger, homelessness, justice inequities, and mental health.</p><p> </p><p>Deb is also cofounder of the Leadership After Dark practice, which trains executives to actively engage as board members and elevate corporate responsibility and community leadership within the organizations they serve. As Deb has shown throughout her distinguished career, s...

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  Beyond Profit Podcast

  How Nonprofits Can Drive Impact

  Oct 15, 202431 minS0

  <p>Charitable giving in the U.S. last year dropped 2.1 percent after inflation, attributable in part to the decline in individual donors, according to Giving USA. This followed a 13.4 percent dip in giving in 2022.</p><p> </p><p>Though the news is not surprising given the elevated cost of living and other economic uncertainties that Americans face today, nonprofits are cautiously optimistic about 2024 and beyond as the country moves further away from the pandemic and record inflation and new technology and creative programs take hold.</p><p> </p><p>In this episode of Beyond Profit, a podcast of the ANA Cent...

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