
Beyond the Blueprint
What Exactly is Innovation?
<p>Innovation. It’s a word that features in almost every speech, article and business strategy – simply because leaders know it’s what keeps their customers engaged long term. It’s also one of the most important drivers for sustained growth.</p><p>Yet, for all its importance, innovation is curiously difficult to define. So, how can we identify the exceptional ideas from the everyday? And – more to the point – what does innovation actually look like in the world of engineering and manufacturing? Can an innovative company culture be built with the right team, or is it instead a natural outcome of t...


