
Episode #5
Bonus Episode: In the Booth at EMS Live 2026
This bonus episode of the Beyond the Booth features a series of quick interviews from the Experiential Marketing Summit (EMS Live), where industry leaders share what they’re looking forward to in the second half of 2026 and what changes they’d like to see in the trade show industry. Many respondents highlight excitement for upcoming events, personal milestones, or simply finding stability after a busy period. A consistent theme across interviews is the importance of face-to-face marketing and the unique value of human connection, which participants believe cannot be replaced by technology. Several speakers emphasize challenges in workforce development, including the...





