
Beyond The Keynote Show
Former Intel GM: How to Prepare, Rehearse, and Deliver a Keynote They Quote
Most speakers treat a keynote like a presentation, but the world's best leaders treat it as a high-stakes relationship. If you aren't rigorously preparing for that value exchange, you're leaving massive business growth on the table. In this episode, Sandra E. Lopez, former Intel General Manager and founder of Ambi Ventures, breaks down the preparation behind a talk people repeat. She was terrified of her first keynote, an Intel women-in-leadership conference inside a company of 120,000, and she had about three months to get ready. She has built talks that way ever since, and can still name every step. Her reason for caring is blunt. A 60-minute keynote that teaches nobody anything costs thousands of people an hour of their lives. In a market where AI is absorbing more of the work, she argues the network you build is the part it cannot replace. In this Episode Keynote preparation: the one decision she makes before writing a word Executive presence: her mentor's note on how much to move on stage Public speaking nerves: the prep behind her first Intel stage Keynote openings: what the first few seconds have to do Presentation skills: slides as backdrop, and when they take centre stage Rehearsals: why she walks the stage, and what she changes on the day Media coverage: the lines a journalist can lift Audience connection: the feedback she waits for Speaking strategy: why she is careful about saying yes Chapters 00:00 Meet Sandra Lopez, former Intel GM and speaker 03:46 Can an introvert become a keynote speaker? 09:06 How do you turn a no into a yes? 11:09 What does a glass ceiling sound like in real life? 17:54 Is a company all hands really a keynote? 18:56 How do you prepare for your first big keynote? 20:42 What happens the moment you walk on stage? 23:59 What do you get back from an audience? 26:21 How do you get a keynote picked up by the press? 34:51 Why should you network wide instead of deep? 38:40 How do you speak when life is falling apart? 44:58 How should you start a keynote? 46:30 Why do rehearsals matter more than you think? 51:06 Can you scale a business on kindness? Quotes to Remember "In the world of AI, where AI is taking many of our jobs, I don't think AI can replace a network." Send this one to someone who has a stage coming up. More from Beyond the Keynote Finding Your Truth, the Power of Breathwork & Coming Back to the Stage | Susan Oubari Dr Margie Warrell: From a Gippsland Dairy Farm to Closing the Courage Gap Free Resource Beyond the Keynote Masterclass Connect with Sandra Lopez Website: ambiventures.co LinkedIn: Sandra E. Lopez Connect with Carmen Sederino Website: illuminatedstory.com LinkedIn: Carmen Sederino YouTube: Illuminated Story Instagram: @illuminatedstory About the Host Carmen Sederino is the founder of Illuminated Story, transforming high-stakes presentations into unforgettable performances. With a background in theatre and corporate leadership, she helps leaders create memorable speaking experiences. Disclaimer The views and opinions expressed in this podcast are those of the guests and host, and do not necessarily reflect the official policy or position of Illuminated Story.

