
Episode #32
Beyond the Resume podcast with Dara McQuillan (A Career You Couldn’t Plan)
In this episode of Beyond the Resume, Lisa Flicker sits down with Dara McQuillan to discuss an unconventional career shaped by storytelling, real estate marketing, placemaking, and the rebuilding of the World Trade Center. McQuillan traces his path from growing up in Ireland and Belgium to UCLA, an internship at Variety, work in film and public relations, and eventually a career in commercial real estate. McQuillan explains how his ability to tell stories led him to Larry Silverstein and Silverstein Properties, where he was tasked with helping communicate the vision for rebuilding the World Trade Center. He reflects on the challenge of marketing Lower Manhattan after September 11 and how architecture, art, public relations, events, and creative storytelling helped reshape perceptions of the neighborhood. The conversation also explores the increasingly strategic role of marketing in real estate. McQuillan describes how marketers often have to sell a vision before a building exists, using everything from renderings and film to art, events, digital media, and emerging AI tools. He also shares how unexpected ideas—including inviting artists into World Trade Center buildings during construction—became powerful tools for documenting and telling the story of the redevelopment. For students and young professionals, McQuillan emphasizes that there is no single path into commercial real estate. Careers can span marketing, technology, hospitality, architecture, finance, art, sustainability, and countless other disciplines. His advice: understand what you are good at, stay open to unexpected opportunities, learn from the people around you, and develop the ability to tell your own story. CHAPTERS (01:15) An unconventional path into storytelling and real estate (05:08) Larry Silverstein and rebuilding the World Trade Center (10:32) Reimagining Lower Manhattan after September 11 (17:17) Why marketing matters in real estate (22:10) Art, creativity, and unconventional storytelling (27:21) Career opportunities across commercial real estate (32:23) Technology, AI, and the evolution of communications (34:47) Career advice for young professionals (37:19) The Hot Seat: books, routines, and life outside work (44:14) Mentors, leadership, and learning from your team LINKS YouTube: https://youtu.be/_taQWccIBLU Spotify: https://bit.ly/beyondtheresume-spotify Apple Podcasts: https://apple.co/3I3nkG9






