Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

Beyond The Shelf is a business podcast hosted by David Feinleib, with 146 episodes on record and a Required Pod Score of 80.

David Feinleib hosts Beyond The Shelf, a business show with 146 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Beyond The Shelf

  BTS Live from the Retail Club AI Festival: Nate Moran (Snowflake)

  Oct 1, 20265 min

  Beyond the Shelf Live heads to Huntington Beach, where Dave Feinleib catches up with Nate Moran from Snowflake at the Retail Club AI Festival. Nate has gone from using retail technology on the brand side to working with the companies behind it. He shares what that switch has been like—and what caught his attention at the event. Agentic shopping is part of the story, but what about making life easier for the teams running the business? Nate sees plenty of opportunity there, too. Connect with Nate on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  Beyond The Shelf

  BTS Live from Groceryshop: Rohan Jetley (California Pizza Kitchen)

  Sep 29, 20269 min

  Recorded live at Groceryshop 2026, Dave Feinleib speaks with Rohan Jetley from California Pizza Kitchen. Rohan shares how CPK is expanding beyond the traditional restaurant through frozen CPG, ghost kitchens, and automated pizza kiosks. He also discusses how AI is moving from buzzword to practical use cases that improve operations and the customer experience. Connect with Rohan on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  Beyond The Shelf

  BTS Live from Groceryshop: Courtney Owumi (Shipt)

  Sep 22, 20264 min

  We’re live from Groceryshop 2026! Dave Feinleib catches up with Courtney Owumi of Shipt to talk same-day delivery, online grocery, and Shipt’s latest AI features. Courtney shares how Shipt is using AI agents, including its own Ask Shipt feature, to reduce the mental load of grocery shopping while keeping the human element at the center. Connect with Courtney on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  Beyond The Shelf

  From Customer Data to Customer Context - with MetaRouter & Women in Commerce Media's Ana Laura Zain

  Aug 25, 202627 min

  This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media. Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community. The conversation covers real-time customer context, AI’s role in personalization and creative workflows, and why strong relationships still matter in B2B marketing. Topics covered: Customer context infrastructure Real-time data and personalization AI, creative, and marketing operations Community building in commerce media Women in Commerce Media Connect with Jack on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  Beyond The Shelf

  The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper

  Aug 11, 202629 min

  This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms. Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences. He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticity. Topics covered: Why the funnel now looks more like a pinball machine Evaluating retail media beyond ROAS Using AI to improve reporting and signal detection Automating repetitive campaign workflows Scaling creator-led content authentically Connect with Jack on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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Recent guests on Beyond The Shelf. Study who booked and why before you pitch.

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Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.