
Beyond the Studio with Brent Pierce
What NOT to Do When Running a Podcast Studio (Lessons w/ Logan Lepper)
In this episode of Beyond the Studio , I sit down with Logan Lepper , a podcast studio owner here in Austin, to talk about the hard lessons we’ve learned running creative studios. If you’re thinking about starting a podcast studio, growing your studio business, or you’re already in the middle of it—this episode is packed with real-world insight. We get into: The biggest mistakes podcast studio owners make Why trying to do everything can hold your business back Pricing, invoicing, and getting paid upfront (learned the hard way) How to attract better clients instead of chasing every opportunity The shift from “artist” to business owner And what actually helped Logan scale his studio Whether you’re running a photography studio, video production business, or building out a podcast studio, these are lessons that can save you time, money, and a lot of frustration. 🎙 About the Podcast: Beyond the Studio is all about what it really takes to run a creative studio—from podcasting to photography to video production. 🔍 Keywords / Topics Covered: podcast studio business, how to start a podcast studio, podcast studio setup, running a podcast studio, podcast production business, creative studio business, studio owner tips, podcast studio mistakes, video production business tips, entrepreneur lessons, content creation business 👍 If you got value from this, consider subscribing for more behind-the-scenes insight into running a creative business. 00:00 Intro 02:42 Logan Lepper Returns + Episode Setup 03:45 Biggest Mistake: Billing & Getting Paid Upfront 05:20 Getting Burned by Clients (Hard Lesson) 07:49 Nightmare Client Story (What NOT to Do) 09:23 Setting Prices & Managing Client Expectations 12:08 Vetting Clients & Charging What You’re Worth 13:07 Discounts, Pricing Strategy & Studio Positioning 15:32 Studio Build Costs (Everything Is More Expensive) 17:51 When Your Studio Takes Over Your Life 20:43 Writing Down Goals & Business Growth 23:18 The Turning Point: Niching Down 25:29 The “Artist Trap” (Trying to Do Too Much) 27:44 Ideal Clients & Defining Your Niche 31:40 Growing a Business & Hiring a Team 32:47 Shifting to CEO Mindset 34:28 Launching a Podcast Product (Mic Stand Business) 36:43 Designing a Product That Stands Out 37:11 Final Thoughts

