Beyond the Wrench

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by ASE.

Beyond the Wrench is a leisure podcast hosted by Jay Goninen, with 329 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jay Goninen hosts Beyond the Wrench, a leisure show with 329 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Beyond the Wrench

  Inside ASE's $25 Million Registered Apprenticeship Grant

  Aug 19, 20261 hour

  Michael Coley, President of ASE Education Foundation, breaks down the largest workforce grant the Department of Labor has ever awarded in the transportation service industry. In this episode, he covers what qualifies as a registered apprenticeship program, how the $25 million is expected to be allocated as final details are worked out with the DOL, and the goal of funding 6,000 new apprentice technicians over the next four years. Watch the video recording About the Episode Host: Jay Goninen, ASE , jgoninen@ase.com Guest: Michael Coley, ASE Education Foundation , mcoley@ase.com Links & Resources Get notified of new episodes --> Join our email list Episode Sponsor: Jasper Engines & Transmissions Join ASE's Mailing List to Stay Information on the Grant Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26) ASE Connects Memberships for Schools (Free for schools) Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

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  Beyond the Wrench

  Turning Repair Orders Into Content With AI

  Aug 12, 20261h 5m

  Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers why he built Service Stories after burning out on social media himself, why voice and AI search are changing how customers find shops, and the growing impact of your shop’s Google Business Profile. Watch the video recording About the Episode Host: Jay Goninen, ASE , jgoninen@ase.com Guest: Joe Toscano, Service Stories , joe@servicestories.com Links & Resources Get notified of new episodes --> Join our email list Episode Sponsor: Jasper Engines & Transmissions Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26) ASE Connects Memberships for Schools (Free for schools) Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

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  Beyond the Wrench

  Communication Habits of Great Dealerships

  Aug 5, 20261h 3m

  Stacy Balzer, Founder/CEO of Uplift+Ignite Coaching and Consulting and former Senior Director at Ford Motor Company, breaks down the communication habits that set the best dealerships apart. In this episode, she shares the tools and mindset shifts leaders need to actually connect with their teams and build a culture people want to stay in. Watch the video recording About the Episode Host: Jay Goninen, ASE , jgoninen@ase.com Guest: Stacy Balzer, Uplift+Ignite Coaching and Consulting , upliftplusignite@gmail.com Links & Resources Get notified of new episodes --> Join our email list Episode Sponsor: Jasper Engines & Transmissions 2026 Voice of Technician Report Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers ASE Connects Memberships for Schools (Free!) Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

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  Beyond the Wrench

  The 3-Day Work Week Redefining Fixed Ops

  Jul 29, 20261h 4m

  Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a culture technicians actually want to stay in. In this episode, she covers how a compressed 3-day work week reshaped technician recruitment and retention, why she hires for humility, hunger, and people skills over experience, and how she grew past early imposter syndrome to thrive in the car business. Watch the video recording Quick note—you may notice some video lag in this episode due to technical difficulties. Thanks for bearing with us, and enjoy! About the Episode Host: Jay Goninen, ASE , jgoninen@ase.com Guest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan , brooke@coastalsaves.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers ASE Connects Memberships for Schools (Free!) Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

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  Beyond the Wrench

  ASE Acquires WrenchWay

  Jul 22, 20261h 2m

  Dave Johnson, President and CEO of ASE, sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the news: WrenchWay is officially part of the ASE family. In this episode, they cover why the deal made sense for both sides, what's changing (and staying the same) with the brand and product, and answer some of the questions they've been getting recently—including whether Beyond the Wrench is sticking around. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay , jayg@wrenchway.com Guests: Dave Johnson, ASE , djohnson@ase.com ; Mark Wilson, WrenchWay , mark@wrenchway.com Links & Resources Get notified of new episodes --> Join our email list Department of Labor & ASE Education Foundation Initiative: Apprenticeship Program Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers ASE Connects Memberships for Schools (Free!) Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok

  ListenShow Notes

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