BeyondMeasure by Burke, Inc.

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

BeyondMeasure by Burke, Inc. is a business podcast hosted by Burke, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Burke hosts BeyondMeasure by Burke, Inc., a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #3

  Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

  Jul 12, 202620 minS5

  Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast. The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) and AI-powered platforms to research products, compare options, and seek recommendations, redefining the traditional discovery journeys. Our series will explore how Answer Engine Optimization (AEO) is emerging alongside SEO, why trust remains critical, and what brands can do to remain visible and relevant in this new environment. In this third and final episode, What Insights Leaders Should Do Next , host ⁠Eric Scheer⁠ —alongside ⁠Kim Winburn of Mars Petcare⁠ , ⁠Adam Bittner of BrandRank.AI⁠ , and Burke’s ⁠James Sorensen⁠ —shift the conversation from understanding AI-driven search to taking action. Drawing on diverse perspectives, they’ll examine the operational challenges brands face, the critical role insights leaders can play, and why success in this new environment requires organizations to think beyond traditional audiences, and consider how both consumers and AI systems experience their brands. Tune in to learn: How leading organizations are building internal alignment and ownership around AEO initiatives Why insights teams are uniquely positioned to guide brands through AI-driven change Practical steps marketers and insights leaders can take today to improve visibility, relevance, and readiness for the future of consumer discovery Whether you're an insights professional, marketer, brand leader, or digital strategist, this episode offers actionable guidance for navigating one of the most significant shifts in consumer behavior and information discovery. You'll come away with ideas for how to assess your brand's current presence, engage stakeholders across the organization, and begin building a strategy for a world increasingly shaped by AI-powered recommendations and decisions. For more information on how to navigate AI-driven consumer behavior, visit ⁠Burke's Expert-led AI Brand Strategy⁠ resources. Thanks for listening! Please subscribe to be notified of future episodes of ⁠Burke’s BeyondMeasure podcast⁠ .

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  Episode #2

  Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

  Jul 12, 202612 minS5

  Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast. The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) and AI-powered platforms to research products, compare options, and seek recommendations, redefining the traditional discovery journeys. Our series will explore how Answer Engine Optimization (AEO) is emerging alongside SEO, why trust remains critical, and what brands can do to remain visible and relevant in this new environment. In this second episode, Rethinking Brand Building for AI Search , host ⁠Eric Scheer⁠ continues the AI-driven search discussion with ⁠Kim Winburn of Mars Petcare⁠ , ⁠Adam Bittner of BrandRank.AI⁠ , and Burke’s ⁠James Sorensen⁠ . Building on the foundation established in Episode 1, they examine how the shift from links (SEO) to answers (AEO) is changing the marketing playbook and what brands must do to remain relevant in an AI-first discovery environment. Perspectives are shared on media effectiveness, shopper marketing, brand strategy, and AEO, exploring how organizations can prepare for a future where being the answer may matter more than being the top search result. Tune in to learn: How AI-driven search is reshaping the marketing funnel and consumer consideration Why brand visibility, relevance, and content readiness matter more than ever What leading organizations are doing today to build an effective AEO strategy and prepare for the future of agentic commerce Whether you're responsible for digital marketing, media planning, brand strategy, or customer experience, this episode offers practical guidance for navigating a landscape where AI is influencing how people discover, evaluate, and ultimately choose brands. For more information on how to navigate AI-driven consumer behavior, visit ⁠Burke's Expert-led AI Brand Strategy⁠ resources. Thanks for listening! Please subscribe to be notified offuture episodes of ⁠Burke’s BeyondMeasure podcast⁠ .

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  Episode #1

  Brand Relevance in the Age of AI | Understanding the New Discovery Journey

  Jul 12, 202616 minS5

  Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast. The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) and AI-powered platforms to research products, compare options, and seek recommendations, redefining the traditional discovery journeys. Our series will explore how Answer Engine Optimization (AEO) is emerging alongside SEO, why trust remains critical, and what brands can do to remain visible and relevant in this new environment. In this first episode, Understanding the New Discovery Journey , host Eric Scheer — alongside Kim Winburn of Mars Petcare , Adam Bittner of BrandRank.AI , and Burke’s James Sorensen —examines the growing role of AI-powered search and what it means for marketers navigating a rapidly changing landscape. Tune in to learn: How AI-powered search is changing consumer discovery and shopping behavior Why AEO and SEO serve different but complementary roles in the customer journey What brands can do today to become more discoverable, credible, and answer-ready in AI environments Whether you're responsible for brand strategy, shopper insights, digital marketing, or customer experience, this episode offers practical perspectives on one of the most important shifts affecting how consumers find brands today. For more information on how to navigate AI-driven consumer behavior, visit Burke's Expert-led AI Brand Strategy resources. Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure podcast .

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  Episode #12

  Relevance + Momentum® | Activating Brand Advocacy

  Dec 30, 202519 minS4

  <p>Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum® Series.</p><p> </p><p>In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠⁠⁠⁠KelseySchmeckpeper⁠⁠⁠⁠ turn to ADVOCACY, the dimension of Relevance + Momentum® that reflects what brands stand for, how clearly they express their beliefs, and whether consumers see them taking meaningful action.</p><p> </p><p>Advocacy isn’t about politics or performative messaging. It’s about conviction, consistency, and credibility. Jeremy and Kelsey explore how brands earn trust by aligning belief with behavior, and what happens when that alignment breaks down.</p><p><br></p><p...

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  Episode #11

  Relevance + Momentum® | Unlocking Brand Vibrancy

  Dec 18, 202518 minS4

  <p>Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum® Series</p><p> </p><p>In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive into VIBRANCY — the dimension of Relevance + Momentum® that captures how alive, active, and forward-moving a brand feels.</p><p>  </p><p>Vibrancy is the buzz consumers feel when a brand seems innovative, visible, and culturally present. It’s not just about growth, it’s about momentum you can sense. Jeremy and Kelsey unpack how vibrancy is measured, why it fuels perceptions of success, and how brands stay relevant without chasing empty hype.</p><p><br><...

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