
Episode #9
Legacy in Motion: Baba Kuboye | From J.J. Ransome-Kuti to the Afroverse
Celebrating National Black Business Month, our Season 2 Finale, and 1 Year of The Black Business Live Podcast with Grammy-nominated Afrobeat artist, multi-instrumentalist, and founder of Down 4 Whateva Entertainment, Baba Kuboye. Watch/Listen & Subscribe: bblivepodcast.transistor.fm/subscribe Baba Kuboye carries a 100-year family tradition in African music. Tracing his lineage from his great-great-grandfather J.J. Ransome-Kuti (who released Nigeria’s first album in 1925) to his grand uncle Fela Kuti, activist grandmother Funmilayo Ransome-Kuti, and parents Fran and Tunde Kuboye, Baba shows how to honor history while building something entirely new. In this episode, Baba breaks down: Why he joined the Recording Academy to ensure African artists get proper credit, fair compensation, and a real seat at the table. How to use actual numbers and listener feedback loops to make smart business decisions. Expanding your reach through intentional partnerships, from Latin Grammy features to music releases in the Far East. The commercial side of the "Afrobeats" label and why staying true to your roots is your biggest advantage. Key Moments & Timestamps: 02:35 – Legacy Beyond Fela: Activism, Public Service, & Community 04:20 – Growing Up at Jazz 38: Live Music, Family Dentistry, & Business in Lagos 06:45 – Intentional Identity: Yoruba Culture vs. Commercial "Afrobeats" 16:15 – Building in Dallas: Grassroots Strategy, Testing the Market, & Scaling 25:18 – The Recording Academy & Unlocking Strategic Collaborations 35:18 – The Power of Focus: People, Data, & Feedback Loops 36:40 – How to Support Baba Kuboye & his Down4Whateva Independent Label Guest Bio Baba Kuboye is a U.S.-based Afrobeat artist, multi-instrumentalist, and voting member of the Recording Academy who holds a degree in Electrical and Electronics Engineering alongside a Master's in Mobile Communication Systems. Blending his background in technical problem-solving with a century of family heritage, he founded Down 4 Whateva Entertainment (the first minority-owned independent Afrobeat label in the United States), to build sustainable infrastructure for artists in the diaspora. A Hollywood Independent Music Award winner ( Ikoyi Boy ) and Intercontinental Music Award winner ( Aiye ), Baba actively uses his global platform, cross-genre collaborations, and voting seat at the Grammys to advocate for independent creators and ensure African music receives proper industry recognition and compensation. Connect with Baba Kuboye Website: babakuboye.com Instagram: @babakuboye YouTube: @BabaKuboye Thank You For Listening! Thank you for celebrating 1 Year of The Black Business Live Podcast with us! If you enjoyed this episode, leave us a review on Apple Podcasts or Spotify and pass it along to a friend or fellow business owner. Connect With Us: Website: www.blackandb.com/podcast Discover the network: www.blackandb.com/community Email: contact@bblivepodcast.com Partnership & Sponsorship: collab@bblivepodcast.com This podcast is built from the grind up; showcasing the real, the raw, and the rise of Black business.

