
Episode #103
Ep. 103 - Calluses Sell: The Power of Blue-Collar Networking with Cheri and Rocco Molfese
A piece of paper will never show what a man with callused hands can actually build in the field. As the older generation retires and the skilled labor gap widens, figuring out how to properly vet and hire true craftsmen is the difference between making schedule and going bankrupt. Rocco and Cheri Molfese, founders of Crown Coverings and the Collars app, join the show to share their specific expertise in changing the hiring landscape for tradesmen. We sit down to discuss the painful lessons learned from taking a massive personal risk to build a commercial flooring enterprise from the ground up. We get into navigating the jump from residential to commercial, the hidden leverage of value engineering, and how to manage general contractor relationships before scissor lifts completely derail your floor prep. The real breakthrough comes when Rocco explains how a visual portfolio tells a more complete story of a worker's value on a prevailing wage job than a generic AI-generated resume ever could. Running a trade business takes a massive mental toll when you are acting as the bank for contractors and maxing out personal credit lines just to keep the lights on during an economic downturn. Moving into the commercial sector requires serious grit and a willingness to step in and save the day when other crews fall behind schedule. You will walk away with a clear understanding of why protecting your company with a lien is just smart business, and how leaning on local supply house relationships can keep your cash flow alive during massive contract payouts. If you care about hiring reliable crews, expanding your commercial footprint, and fixing the broken application process, you’ll get a lot from this. Please subscribe to the channel and share this episode with another contractor who is fighting in the trenches right now. What is the hardest part about vetting new talent in your specific trade today? Support the show Check out our Sponsors: PayDirt Support: paydirtsupport.com Trainual: trainual.com/bluecollar Bolster Built: bolsterbuilt.com Tune in to the Blue Collar Business Podcast with Sy Kirby for the rawest, most relevant stories behind building a successful business in the trades. New episodes drop every Wednesday at 5 am CST—put your boots on and get ready to level up. Follow and stay connected: Website: bluecollarbusinesspodcast.com YouTube: youtube.com/@BlueCollarBusinessPodcast Instagram: @bluecollarbusinesspodcast TikTok: @bluecollarbusinesspod Facebook: Blue Collar Business Podcast LinkedIn: ...

