
Episode #18
AEC Marketing Is Changing (Most Firms Aren’t Ready)
<p>How are clients actually choosing AEC firms today? And what does that mean for your marketing and business development strategy?</p><p>In this episode of The Bold Brand Show, Josh Miles sits down with SMPS Foundation Trustees Sarah Kinard and Michele Raftery, FSMPS, CPSM, WELL AP, to unpack insights from the latest SMPS Foundation research conducted with FMI Consulting.</p><p>The conversation explores how the AEC industry is evolving, from relationship-driven selling and proximity-based networking to a more sophisticated, research-informed approach to marketing, branding, and client engagement.</p><p>Based on input from 200+ industry professionals and firm...






